From Idea to Launch: How Long Does It Really Take to Start a Podcast?

So it's question of the month time. My buddy Todd the Gator sent this one in.

How long did it take you to create your podcast from just an idea in your head to actually taking action and executing your podcast plan?

And so we've got a few replies and I'm going to share my thoughts on some things you should check off before launching your podcast. Hit it ladies.

The School of Podcasting with Dave Jackson.

Podcasting since 2005, I am your award winning hall of fame podcast coach, Dave Jackson. Thanking you so very, very much for tuning in.My website is school of podcasting.com use the coupon code listener when you sign up for either a monthly, quarterly or yearly subscription. And so yeah, I always, it's always weird when I send out the question of the month and just like, let's pull that curtain back.I'm always convinced nobody's gonna answer. And so we got a few replies, but not a lot. And before we get to those, well, let's just hear the question from the one and only Todd the Gator.And of course we'll have links to everyone's show in the show notes.

Hey Dave, it's Todd the Gator with Guardian Down Castle. We're a weekly gaming podcast with the emphasis on Bungie games, especially the Destiny 2 franchise.We have a guest and roundtable episode every month as well as our normal co hosted episodes in between. Our podcast tagline is your stories, your community and your destiny.We just celebrated our 300th episode and are one month away from our six year show anniversary. But what's exasperating is that it took half of that time to fully understand what the show actually was.We experienced lots of trial and error and gathered feedback from our community, which we communicated through our Discord server, which is what composes our community today. And that's Discord. GG GuardianDowncast. My suggestion for Question of the Month is this.How long did it take you to create your podcast from just an idea in your head to actually taking action and executing your podcast plan? Guardian Downcast was a knee jerk reaction to an existing gaming community that I was a part of. But they were calling it quits.Members turned to me and another member to start up a new podcast to fill the void. I'll be honest, it was all a blur. I had to first immediately learn what the hell a podcast was and second, how to create one and then publish it.And I thank you Dave, all those years ago and that you helped me step by step along the way to what is now A thriving community. So that is my question and maybe to alter the question a bit, maybe add, how long did it take your podcast to find its audience or community?Speaking of which, I am launching a brand new podcast on June 10th and.

Yes, I've been sitting on this for a while.

Sorry, Todd called 50 years experience required. And this podcast is a tectonic change from my gaming podcast.This show started as an idea in my head about two years ago where I rediscovered a passion of mine which is creative storytelling. I loved creative writing in high school and I just forgot about it all those years, you know, I was starting a business and raising a family.So I started a blog on Medium last year, you know, to kind of test the waters and began to write about my past stories as a 50 something year old man and found that I have at least 40 episode ideas of my past life experiences where I learned a vital lesson from the frustrations and breakthroughs of living a life. The mission of the show is sharing these stories from observations, life lessons and challenges that make up my 50 plus years of trial and error.I didn't go into this new podcast with aspirations of money or popularity. I mean, who are we kidding here?It'd be nice to have those things in any podcast we do, but mainly to cement these stories from my life as a permanent record that I can pass down to my kids and my grandchildren.

Todd, I have a very similar show called Building a Better Dave.It's just me thinking out loud and it's kind of an audio diary because there are times when I've forgotten about stuff and I'm like, oh man, I totally forgot about that.

Thanks Dave for all you do and have done in the past.Your example and teaching has inspired me to go further than I ever thought I would and I really hope this question will bring out some great origin stories that can, you know, inspire new and upcoming podcasters out there. My two podcasts can be discovered by going to guardiandowncast.com and 50 years experience required dot com.

Thank you Todd. We got two responses and anytime we get a low number of responses I go, I must have done something wrong. Maybe I put it too far.Towards the end of the show for the call to action or whatever, you can always go to schoolofpodcasting.com? but it's not about the quantity, it's about the quality. And when you want to talk quality, one name comes to mind.And of course, that is the one, the only Steve Stewart.

Hey SOP family, it's Steve Stewart from stevestewart Me where I edit podcasts for personal finance creators. I also teach people how to edit podcasts@the podcasteditoracademy.com oh, I'm going to jump in here, Steve.

That is closing now. It'll open back again, but they're closing it in November. I believe it's November 1st or October 3rd. It's really right around the corner.So if you've been thinking, hey, next year I want to start a podcast editing business, this is the place to go. The Podcast Editors Academy. I'll have a link in the show notes or you can go to schoolofpodcasting.com pea Back to Steve.

Let me answer the first part of the two part question that Todd Begator asked. How long did it take me to create the show from idea to executing it? It was about a year. I was thinking about it. I had all the gear.I had an idea of how to record and stuff like that. I had no idea how to launch. And it scared me, scared me to launch. So I sat on it for about a year with the idea in my head. But then I hired a coach.Actually, I hired Cliff Ravenscraft to help me launch my show back in 2010. He says that I may have been one of his last one on one clients. So I don't know if I ruined them for the industry or what.But we set a date and since I had a date in my head, I actually sat down and recorded the introductory episode, which was 10 minutes long, which is about eight minutes too long for an introductory episode. I just need a trailer. But we're talking about 2010. But I launched the show and this is part two of Todd's question.How long did it take to find the audience? I was a consumer of personal finance podcasts and I was a fan of a particular one, which was a married couple talking about their finances.It was really, to me, it was interesting. It was, you know, that voyeurism look. It was that look inside of somebody's life to see what they're doing. And I kept in touch with them.I was telling them I was a fan. They asked me questions because I was a financial coach at the time.So when I actually did launch the show, which was November 23rd of 2010, I let them know I launched a show and they talked about it on their show, which I had not asked for. It was just a wonderful thing that they did.And because their audience was very much in line with the type of audience that would listen to my show, I started off with about 100 listeners it was pretty amazing. I had no expectations for that 100 is a lot for first time episode. And this is 2010.I had a struggle getting guests on my show because they didn't understand what the podcast was. I mean, it was a true struggle trying to explain to people what we were doing, trying to get an interview or get them on the show with me.But it did grow steadily.I did the show until 2015, so it was a five year run, 200 episodes, and towards the end 2015, I was steadily getting about 1500 downloads to 1800 downloads an episode in the first seven days, which is great. However, this is before IAB standards. This is before Apple podcasts integrated their analytics into the platform that I could see.So I had no idea if people are actually listening. All I knew is there were downloads happening and I just assumed that that audience was there.So I don't want to get anybody's hopes up, say, hey, you know, five years I got 1800 downloads. That'd be great. Maybe that's true.And now there's more people listening to podcasts, so maybe you would have more than 1800 downloads after 5 years per episode in the first 7 days. I loved doing that show. I kind of wish I was still doing that show. I still love the Money Plan SOS brand and the idea behind it.And you might be thinking, why, Steve? Why did you quit the show?Well, I retired it in September of 2015 with the thought that I would launch a new show which would release myself from restrictions that I put on that show. I had rules of my own. I wasn't going to break them. But I figured, okay, I could retire the show, do a rebrand, maybe make a bigger impact.But not too long after I retired that show, all of a sudden I started editing for people in my space. And it took over my life. I had to give up the financial coaching idea, had to give up doing my own podcast. I was just too busy.So that's why the Money Plan SOS podcast doesn't do any more episodes. Although I do miss it. But life is great. No regrets. It was a great experience. Obviously, it seeded everything that I do today.And I'm really curious to hear what other people's answers are going to be here. So thanks for the question, Todd, the Gatorade. And thanks for letting me share on your show, Dave.

Thank you, Steve. Always great to hear from you. And next up, we've got Chris. Chris has done many shows in the past, and he's got a new one.

Hey, what's up Dave and everybody at the old school of podcasting over there. How are you guys doing today, podcasting peeps? I am Chris and I had a podcast called Podtastic Audio. You maybe you've heard of it, maybe you didn't.And before that I had a podcast with Christine, my now ex wife, called the Chris and Christine Show. And years before that, I dabbled a little bit with YouTube. I dabbled a little bit with car stuff and car content and car related stuff.In fact, my actual like regular paying job, my day job, is that I've been a professional driver for the last Gosh, like 20 years now. So I've always been around cars. Cars have really interested me since like forever.So when these other shows ended, it kind of made sense for me to get back to my roots. And so Cool Cars with Chris just launched maybe like a month ago.You can find it@coolcarswithchris.com and this show, going back to your question, how long did it take me to make this podcast? We're talking like 20 years in the making to make Cool Cars with Chris.Like I said, you can find it@coolcarswithchris.com it is a live in person video shoot. I shoot the whole thing in 4K is an interview style show, live in front of their car, with their car.I get to experience their car, go for a ride in their car. And the audio podcast version is that full conversation we had.The YouTube version of course is diced up and sliced up for YouTube and the audio version is set up for audio. So you can find it all@coolcars with chris.com and you have a great rest of your week.

Thank you, Chris. And links will be in the show notes. And that was it.We got two replies, but I went and looked at, because I've done, according to my spreadsheet, 39 different shows. And so here's the problem. The first one takes a ton of time because you're going through the learning curve.Now once you've done it once, the next one, I think I did a show with my ex wife called the Dates from Hell show. I think that went up over a weekend. The podcast rodeo show I think was a day like I was like, I should do this podcast.I went to Canva, made some artwork, grabbed a podcast, put it out, and we're off. Because that show was not supposed to be a real show.It was simply back in the day there was only like four media hosts and a new one came on the scene and I was like, well, I need to add A show to this so I can play with it. I can't do that anymore. They're like 47 million podcast hosts now. And so. But that's all the podcast rodeo show was supposed to be.And a lot of these, I failed quickly podcasting for free. I had that show still on that domain, I believe.And it dawned on me that people that want to learn how to podcast for free do not want to buy anything. And so that was the end of that show. Quiet Study Area was an interesting show.Shop World, it turned out, was basically a Ponzi scam that I didn't know I was getting hooked into. And so I. I looked at this show and I had to do some digging. I'm kind of bummed. I don't have all of my episodes anymore for some of my shows. But I.To the best of my records, I started the Musician Cyber Cooler back in April of 2005. And so, let's see, May, June, July, August, September. Five months later, I started the school of podcasting. And so it took me five months.And that was because, again, once you figure out how to get something into Apple and you've already figured out how to plug the microphone in, you kind of know who your audience is, et cetera, et cetera. We're going to talk about that in a second. The whole launching a podcast you can launch, like, in an hour, it's really not that hard.We all kind of freak out about it. Like, Steve, right? Steve was a little nervous. I'm a little nervous every time I do the question of the month.That's kind of normal, and you just learn to push through. But the bad news is, because you've gone through the learning curve and because you're probably operating on your passion, you start a second show.And if you listen to episode 1000, I said, my one only regret is that I have so many shows, mainly because I'm testing media hosts. But I said, if I were to do it again, I would do one show and I would make it the show about that topic. Like, hands down, don't even think about it.That's the show you want to listen to. Hey, this is Future Dave interrupting him himself here.I realize I never answered part two of Chris's question, and then we're going to hear me talk about how long it can take to make a podcast. And so it's. The answer is, of course, it depends.The school of podcasting took a little while because nobody knew what a podcast was in 2005, but yet I had a decent audience because I was one of the first probably 50 podcasters, if not 25.So early mover, the podcast rodeo show, that test show, when I went to cancel that, the audience came out of the word work and said, no, you're saying everything that we all think, but we don't say it because I was being very honest about some of these shows. And I have people that have said, man, the early days of the podcast rodeo show were the best.The bad news was it didn't really align with my brand because who wants to hire this guy? He's kind of a jerk. And so that. That had a big. I should say a quick audience. It wasn't. I got to 300 downloads pretty quick now.I also was promoting it on my other podcasts, so that's something else to think about. That the future of podcasting right now I do with Daniel Day Lewis has an audience.It's above average, but it's three figures, you know, so it's not this huge audience. And that's a very, very niche show. So I'm pretty happy with that. So how long it takes.And this is where I again, if you've done the job of getting feedback from your show on paper, you're going to get about 3 to 5% of your audience. If you urgently and seriously ask them to share it with a friend, say, hey, today we're talking about starting a podcast.Do you know somebody else who's thinking about starting a podcast? Could you do me a favor and just go to your phone, maybe send them a text with a link to this episode, whatever it takes.Or just tell them to go to schoolofpodcasting.com sharing it. That is something that can grow the audiences. None of it is a 10,000 download switch, but that's a good place to start.I thought about it and I just did. If you're a member of my newsletter, I just did a new promotion. I brought it back. I haven't done it in about probably 10 years.It was called podcasting in six weeks. And that's kind of a pretty decent time to. How long should it take you to launch a podcast?Now, should is the really the word you gotta, like, think about. Because a lot of this depends on how much time you have available to do the research. It depends on where you're starting from, all sorts of stuff.So let me dig into this. Yeah, yeah, yeah. And when I talk about this, I'm assuming you have a day job and I'm assuming you're single, because I am.And so I at night, typically 7 to 12, if nothing else is going on. I am working on podcasting stuff. My day job is I'm the head of podcasting and podpage, and then I work on the school of podcasting at night.So week one should be your concept and your planning. So this is where you're trying to define your unique angle. How can I make my show different than others? And that, my friend, is hard.And then who is my target audience specifically? And not just it's, you know, women 25 to 35. It's no. What do they think about?What are their, you know, not just their demographics, but their psychographics? And what do they worry about, like, really getting a crystal clear picture of who they are. And then you can maybe choose your format.You decide your episode structure, you create a content calendar, maybe, or at least write down the first 10 episodes. And you work on your name and your description, because how do you test the name? You say, hey, I'm starting a podcast called Blah, blah, blah.What do you think it's about when your audience goes, I don't know, yada, yada, yada, and you go, yeah, that's exactly it. That's a good name. And then you check to make sure the domain's available.You make sure that the domain doesn't spell naughty words, all that kind of stuff. So week one, you're just planning. Week two, now, you figured out your format, so you can now order your equipment.And there are all sorts of equipment for different kinds of budget, but you set up your recording space, you optimize it so it's less noisy. You know, you figure out your software, whether that's Audacity or Hindenburg or Riverside or whatever you're using.Week two, equipment setup again, four hours a night, Monday through Friday, because it's going to take some time to get comfortable here. Week three, okay, now I got this stuff and I got the software. How do I plug all this stuff in? So this is where you basically work on your recording.You get used to seeing the lights blink and you don't freak out when the red light comes on. And you start working on things like interview skills and guest management.And if you're going to do that, and if it's solo, you get used to talking to yourself. Right now I'm looking at my Amazon show on my desk, and I see a picture of me and my brother.So in a way, I'm talking to my brother right now, but you're overcoming your mike fright.How did you overcome anything you ever did the first time I was driving today in a parking lot that wasn't really designed very well to where when you backed up, you had to really pay attention to you didn't accidentally back into somebody in the row across from you. And it made me flashback. I remember when I first started driving, I swear it felt like I was driving a tank. Like the car was.Of course, back then the cars were huge, but it was just, I was like, wow, I haven't felt this nervous since I was, you know, 16, driving a Dodge Polaris. And so this is where you're getting, you're practicing, you're getting the reps in week four. This is editing and post production.Okay, you got the recording thing done. Now you've got to figure out how do I make this sound even better than what I recorded. Now remember, you'll notice there was planning there.More planning equals less editing. But this is where you can save time by making an intro. Like that thing you hear at the beginning with the school of.Yeah, that's all done with the music. I just bring it in and fade it out. The music at the end is here. So you've done all the pieces part.So when you're ready to go, you've kind of got a quality control checklist. So this is what I'm going to do when I do an episode.And now that you've actually recorded an episode, it's time to get some feedback from people who will tell you the truth. Because it's a rough draft, it's a pregame season. If you're an athlete, it's a dress rehearsal.You need some feedback because there's no sense at all trying to grow something that's not going to resonate. Knowing that eventually when you do episode 10, episode one is going to kind of make you cringe. But we want to go for the low hanging fruit.And being that this is the first thing you've recorded, yeah, there's gonna be some low hanging fruit. So then you figure out your hosting. I will put a link in the show notes to an episode because people go, what's the best hosting?And the answer is anything but Spotify in my book. Do not like that company. If you need free red circle. But even that, it's not based on the company, it's what are you doing?Because if I am somebody who loves WordPress, well then maybe Blueberry. If I am an entrepreneur trying to promote my own stuff, well then maybe, well, no, maybe it's captivate.If I'm really looking for an easy to use interface. Buzzsprout, which is also really good if you're an entrepreneur, you know, or transistor if you're doing more than one show. Again, see my point?Before transistor or Captivate. I like Captivate. Most of my shows are on Captivate.But Buzzsprout is great if you're just doing a show every other week and you don't need anything fancy. No dynamics, no, none of this, you know, just basic hosting. And I want decent support. Libsyn. Okay. And Libsyn can get you some advertising.I think I made 13 cents last month with my Building a Better Dave show. Uh, that is programmatic ads and those don't pay much.But week five is your hosting and then week six or week five, part two, take your pick, is your website because Everybody goes, oh, YouTube's the number one, number two search engine. Yeah, number one is Google. What is it? Looking for a website. You need a website.Yes, I'm going to say bud page, but if you don't want podpage, you still need a website. It's just the easiest and quickest way to make a great looking website without learning how to code.And so once you have that, because on that website you can collect email addresses. Because when it comes time to launch, you can tell everyone on your email list and everybody, every contact on your phone.And by everyone, I mean everyone. And you say, hey, do you know anybody that's into whatever the topic is of your show? I just launched a podcast.Could you tell them to go to my website and follow the show that's part of the launch? You've already submitted to Apple and Google and Spotify. Did I say Google? Ugh. Whoa. Old habits die hard.Apple, Spotify, Pocket, Cast, Overcast, that whole nine yards. And you basically tell everyone you know to sign up. Not whenever you get around to it on this date, whatever date that is.Not the 17th, not the 19th, I need you to do it on the 18th. So that's your launch and then from there we get into marketing, which is cross promotion, doing interviews on shows, buying ads, all that fun stuff.That's six weeks and that's doing it five hours a night, four to five hours a night. And some of you, you like, you might, you know, choosing a media host might take two hours.Okay, what are you going to do the other four days of that week? Well, that's where you work on your website.So for me, around a month now, if we go back to that first step of planning, if I'm going to spend more Time on one step. It's going to be planning it's. And I have a bumper sticker about this. Spend 100 hours getting to know your audience at $100 on a microphone.And you're like, what do you mean by a hundred hours? I mean 100 hours. Go out and hang out on Reddit, on Facebook. If you can get in a physical location with your audience, the more you know about them.I talked about this in episode 1000 about best practices. And by the way, somebody asked, yes, if you go to schoolofpodcasting.com 1000.I do have a handout now that goes over the best practices I mentioned in that episode. And a couple bonus ones. That's right, Bonus content. If you join my email list. And so those are some things to think about. The thing.I don't think that makes sense. Even podcasting in six weeks, you have to really be doing that, you know, four hours a night if you want to do it right. Right.When I hear people go, you know, like I said, I made a podcast in a weekend. Well, a. That was after I'd been podcasting about five years.I went to Canva, made some artwork, and also, by the way, that Dates From Hell show crashed and burned like nobody's business. Why? Because I didn't think about my audience.I was like, oh, yeah, I want perfect strangers to share their horrible stories about how their dating life went down the tubes. And what's the number one fear of people? Oh, that's right. Speaking in public. And what do I want them to do? Speak in public.And how am I going to promote this?Oh, I'm going to set up fake dating sites, dating profiles on, you know, Yahoo and eharmony and all these other things that are probably out of business now. And we'll promote it that way, and we'll get people. Oh, by the way, I didn't check into that. That's illegal. You can't do that. Right.There wasn't a lot of planning. So when you skip the planning, you end up doing a show that crashes and burns in about seven episodes.And the other thing was that that show relied on the audience sending in their content, and we didn't have an audience. Yeah, let's get out the strike button for that. Yeah, that's. That was another thing we didn't think through.So when you see people go, I can get you up and running in 24 hours. Well, you can, but in the same way, just because you can paint with peanut butter doesn't mean you should.So as Always with podcasting, it depends the more experience you have, maybe you don't need that much time. Maybe you only need a weekend. If you've been trying for a while, go to schoolofpodcasting.com checklist.I've got a checklist that'll walk you through this whole process, and that's free. Just got to give me your email address again. Schoolofpodcasting.com checklist. But it does require some planning and thinking.I think there is something to say for, like, hey, we're just going to turn on the mic and wing it. And that's fine. That's a strategy figuring out along the way.The problem is when you go, hey, we're winging it and our audience isn't growing, well, you didn't figure out who you're talking to. And again, if you go back to schoolofpodcasting.com 1000, we talk about best practices and why those work.And again, you can always paint outside the lines as much as you want. But I think the things that never change is you need to know why you're doing your podcast, because if you don't get it, you'll quit.And then who is your audience? Because if you don't educate or entertain them, give them some sort of value, your audience isn't gonna grow.So I realize every time we talk about podcasting, it's a little different for everyone, but for me, you know, a month would be a good idea if you really want to take this seriously. And again, if you start to plan and you. You come up with, hey, I really think. I know because I've been in my industry for, you know, years.I don't need a whole month to figure out who my audience is. Great. Well, let's speed that up then. Then let's just go to the next thing. But there are a lot of things.I think the biggest thing that most people hate, and you hear me say this all the time, is people don't get feedback on their shows. That's actually something. We kind of revamped our feedback at the school of podcasting now. Now we set up listening parties.So if you want some feedback on your show, you can basically schedule that. And I will announce it that, hey, if you're a target audience for this show, come and listen to it.Because if you think about it, if you can watch someone listen to your show, a, you've got to be pretty confident.And you might as well be, because if you're going to send it out to the world, you might as well, be confident in your content and the fact that you know when we're supposed to laugh and when we're supposed to cry. So when you can see lets you know, is this working or not? And speaking of feedback, I am going to put this in here.October 16th, that is this week, if you go to schoolofpodcasting.com kitchen, this is where I'm pulling you into the kitchen. And look, I'm the chef and I'm making a meal for you, and I want you to help me make the best meal for you.Meaning give me some feedback on this show. What's working, what's not working.And I always mention this and I'm like, well, I'm going to drink my own Kool Aid, which is actually really a weird phrase when you think about it, because it goes back to the whole Jonestown thing, which is really depressing. But I want to show you that I'm not afraid to get feedback. I got raked over the coals this week on Reddit. Just people that are like.And to their credit, the one guy I realized I went back and here's something to think about. Can we take a tangent for a second toe, for crying out loud. Here comes another 10 second tangent.

10 seconds indeed.

Such absolute rubbish. I love to help people. And when I read a question I found in this case, this guy said, I'm trying to do A.And I saw him and I was like, hey, just for the record, you don't have to do A. You can actually do a lot with B if you can't do A. Well, his question was, how do I do A?So my answer of, hey, you should try B really wasn't that helpful. And he let me know that in a rather snarky way that attacked kind of both me and my character, which then triggered me.And next thing you know, I talked about it a couple weeks ago, don't feed the trolls.And so I actually went back days later and I saw where I really wasn't answering his question as a coach, because I know a lot of coaches listen to this. Always listen to the question.And then the problem with answering questions on, you know, Facebook groups and Quora and Reddit is you have no idea the background of the people you're talking to.So if you get someone who's been doing something for, let's say, five years and you answer it in a very basic way, they feel like you're talking down to them. And I'm like, no, I'm. I'm explaining this in the easiest way. To understand it. I'm not.And it just, it's, you know, so I'm, I, I think in the future, and this is my main point, maybe you just don't have to comment on everything. I know right now. There's, you know, it's kind of fun in America.It's like almost a thing where you wake up Monday, you turn on the news, and here's the new topic for recreational outrage. And the new recreational outrage right now is Bad Bunny. And I'm like, you know what? There are people dying and starving in this world.We've got other things to argue about besides who plays the Super Bowl. And, and besides, there's this thing called the channel changer on your remote control. If you don't like it, you can change it.

Not funny.

Maybe you don't have to comment on everything. That's my lesson that I learned.

Ugh.

Finally, back to the show. And back to the show it is. I wanted to share one last thing here, and that is what I'm reading.And the reason I want to share it is because it's a good book. It's called the Visual Marketer. The Marketer's Crash Course for Creating Memorable and Effective visuals. I'm about six or seven chapters in.The author is Jim McLeod, and he was just on a monthly meetup for PodPage. We do a community meetup next month. We're going to have an SEO guy on. And I just wanted to pass this along.If you're a person that's using Canva and you're, you know, you're like me, a one person army and you're making your own stuff, this is really good because it's almost like two books in one. There are so many things in here that overlap podcasting.Like when you go to make your visuals, you have to know who your audience is and you need to get feedback and you need all this stuff. And it talks a lot about colors.And, you know, for me it's always interesting, even if we go back to things like MySpace, how people were given a tool and then they made websites that burned your corneas. And so for me, it's just basic 101. And we even talked about, like, there's, I think it's color adobe.com.there are tools in Canva, which is a really popular.There's a free version and a paid version, but it's a graphic tool that you can go in and make a color palette that actually goes together because, you know, dark brown text on a dark blue background doesn't really work. Yeah, yeah, yeah, yeah. All right, one more. One more thing. And that is I went and saw the movie the Roofman.And again, normally I don't talk about movies on this show, but it's always interesting because here's something I haven't said in a very long time. Hey, that was a good flick. And it was good because a. It got right to the point. The story is this guy gets home from being in the military, he makes.

He.

He robs like 45 McDonald's and then breaks out of jail. And hijinks ensues, and he ends up living in the ceiling of a Toys R Us. And they got right to that part, like, super quick.There wasn't a whole lot to it. They show him breaking out, and then it's off to Toys R Us. And then you kind of. This is like the Titanic. You know how the story ends.Because if he doesn't get caught, how are you going to tell the movie? But there's a lot of kind of sentimental tear jerking, you know, heartstrings, pulling items in it that really have. You go. And then this.And then, oh, it's up and then it's down and then it's up. And then. So you have this like, I wonder what's going to happen?And then towards the end, there's like a big, like, oh, I wonder what's going to happen? Like, how is this guy going to get caught kind of thing. And in the end, it's a good flick. And what's really cool about it is at the end.Stay for the credits. I'll just say it that way. Stay for the credits. Because there's some things that everybody laughed at.And they had clips of people that were actually in the movie, like the real people that were portrayed by actors. So here again, it got to the content quickly. It kind of had a I wonder what's going to happen next to it, which I call entertaining.It made you laugh, it pulled on your heartstrings. It made you cry. It made you kind of happy, made you smile. And then it kept you guessing, like, oh, I wonder how this is going to end.That's great entertainment. You know, we always said if you can make people laugh, cry, think grown, educate, or entertain, that's.You want to do at least two of those, hopefully three. And I thought this movie did that. So with that, we will say thank you so much for tuning in.I really, I mean, I really do appreciate the fact that you took 32 minutes out of your day here to spend them with me. My website again, schoolofpodcasting.com use the coupon code listnr when you sign up for either a monthly or quarterly or yearly subscription.Now, if you're like, I don't need that. I've been going a while. I do have another service called Podcast Hot seat dot com. It's basically a podcast audit.You give me an episode, I check it out. I also check out your website and we're looking for low hanging fruit. So it goes through all these different kind of processes that I check into.And I just want to let you know I added a private version because some people are like, well, I would do that, but I don't want to, like, you know, because it used to be you would come on the show and I would tell you, here's all the things you did that I really like. This was great. Oh, and here are a couple of things maybe you didn't know.And I was listening to some people talk about it and they said, yeah, I'm not doing that in public. So if you want to do it in private, that is now an option. And but wait, there's more. It comes with a free month at the School of Podcasting.So if you ever thought about that podcast hotseat.com and of course, if you're a member of the School of Podcasting, this is already built in. This is part of your service there. So thanks so much for listening. I'm Dave Jackson. I help podcasters.It's what I do and I've been doing it for over 20 years. And I can't wait to see what we're going to do together. Until next week. Take care. God bless. Class is dismissed.