Feb. 14, 2022

How to Record a Great Podcast Trailer That Energizes Your Audience

How to Record a Great Podcast Trailer That Energizes Your Audience

A trailer has many pros from a creative standpoint. IT forces you to identify WHO you are talking to and what can you say to get them to listen to your podcast. 

For me, a trailer is 30,60, 90 seconds. When you mark your episode as a trailer it is stuck at the top of your show in Amazon, Spotify, and Apple. Some podcasts do trailer episodes that are 2-5 minutes long.

As always in podcasting, there are no set rules.

In This Episode

The different types of trailers

When do you know if your trailer is good?

What do you say in a trailer?

Where do you post this? How do you use it?

Mentioned in This Show

My Spouse Has Dementia

Love Thy Lawyer

Your Podcast Consultant

Branden Ushio at the Geek Nerd Network

Ask the Podcast Coach Episode 380

Big Seance Podcast (Trailer by Music Radio Creative)

The Trojan Horse Affair

Question of the Month (Deadline /25/22)

Podcast Promo Show

 Cooler Websites (Domain and Web Hosting)

14:04: Join the School of Podcasting

 The Voice in My Head (Neil Hed)

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

00:00 - Untitled

01:40 - Happy 100 to Louis Goodman

03:32 - Podcast Trailers

06:15 - Your Trailer Seals the Deal

07:43 - Your Trailer is Your Brochure

08:49 - You Can Update Your Trailer Later

09:55 - Different Trailer Types

11:22 - What Do You Put In Your Trailer?

14:25 - What NOT to Do in a Trailer

17:23 - Music Issues

21:15 - Common Characteristics of a Trailer

26:02 - How to Create a Podcast Trailer

45:59 - Podcast Promo Show

48:10 - Anything You Want To Hear?