The Myth of Overnight Success: What Podcasting Really Takes

Percy Spencer invented something in 1945 that

really wouldn't even start to get used until two years later,

because at the time, it was about six feet tall, it was

extremely expensive and used mainly in restaurants, ships and

industrial kitchens. But if you fast forward 40 years, you can

go to Walmart and get a small one for about 58 bucks. What am

I talking about? I'm talking about the microwave. Now, I know

what you're thinking, Dave, what does that have to do with

podcasting? Today, we're going to talk about time and patience

in podcasting, because the microwave has spoiled us all.

We're used to getting things right now exactly the way we

want it. And unfortunately, that's not the way it works in

podcasting. Hit it ladies the

The SOP Singers: school of podcasting with Dave Jackson,

podcasting sense, 2005 I'm your award winning Hall

of Fame podcast coach. Dave Jackson, thanking you so much

for tuning in. If you're new to the show, this is where we help

you plan, launch and grow your podcast. If you want to

monetize, we can help with that as well. And today we're kind of

building on last week's episode. Last week's episode was for the

absolute beginner on all the things you need to do to get

your podcast up and running. And today we're talking about how to

keep it going. And the one thing that comes up over and over is

people start a podcast, they find out it takes more time, it

takes more effort than they thought, and they quit often

before Episode 10, there are stats. They say it's as early as

seven. And I heard today, if you're a YouTuber, you rarely

make it past 22 uploads. And so I want to share I did a ton of

research on this, and things just kept falling in my lap

about different people and how long it took them to be, for

lack of a better phrase, famous or at least known, because it's

a ton of people. I'll give you some examples here, of people

that you know, for instance, like Morgan Freeman, right? He

started in the 1960s in TV, but he really didn't get his big

break until 1987 that so that's 20 to 25 years. Samuel L

Jackson, what's in your wallet, right? Same guy. He was in his

mid 40s, and after starting, you know, a couple different things

in the 70s, 15 to 20 years later, he got his big break in

Pulp Fiction. Harrison Ford Han Solo spent years doing bit parts

and working as a carpenter, but Star Wars in 1977 made him

famous at 35 after being in screen roles since the 60s. So

around 10 to 12 years Brian Cranston, you might know him

from Breaking Bad. He did commercials, he did soap operas,

all this stuff in the 80s, but it wasn't until Malcolm in the

Middle at the age of 43 so roughly 15 to 20 years did he

become kind of a household name, even I Love Lucy Lucille Ball

did B movies and stage work from the 1930s but it was the I Love

Lucy show in 1951 that made her a star at about 40 years, right?

So she was 40 when it happened, roughly 15 to 20 years after

being in the business and Lucy, like, if you haven't seen a

documentary on Lucy, yeah, every woman should watch that

documentary on how she just came in and said, No, no, I'm the

star. She wasn't being a diva. She was just like, I'm not

taking this crap that the men are, you know, I'm not taking

the food scraps from the men. It was awesome. James galfini, the

guy from The Sopranos, he again, basically got fame around the

age of 38 after a decade of professional work. You know, he

got his his big break, obviously, in the Sopranos. So

there's a ton Bonnie rate, which you may or may not know. I knew

her because I grew up in the 80s ish, but she released albums,

and she toured constantly during the 70s. But it wasn't until

this one album called Nick a time she was 40 years old,

roughly 15 to 20 years and now she's in the Rock Hall, if you

go opera Andrea Bocelli, he sang and performed for years before

wider success. It wasn't until his third album, in his early

40s, which was rough. Be 10 to 15 years, and that guy is

considered one of the greatest singers ever. Now, this is

always fun two chains, which I you know, couldn't point to him.

If he could come up and punch me in the face, and I wouldn't know

it, but he wrapped for years originally. And this is always

sad when a middle aged, white guy says this as part of the

players circle, yep, before his solo debut on a T, dot, r, dot,

U, dot. Story hit number one, he was 35 and again, over a decade

after he began recording couple more, Martha Stewart was a

stockbroker and ran a catering business before publishing her

first cookbook at age 41 which, of course, launched her to all

sorts of fame and fortune again, roughly 10 to 15 years, you

know. And I was like, Okay, those are like movie stars and

TV people. Joe Rogan, you may have heard of him. Now. He was a

comedian. He was a TV host, all those fun things. He launched

his podcast in 2009 he got that huge check from Spotify in 2020,

so that's roughly 11 years, but it was 10 years. He had been

doing entertainment for 10 years before he even started his

podcast. Mark Marin, another famous podcast, basically he was

working comic and a radio host in the late 80s. He launched his

podcast in 2009 and roughly it took about three years so, and

really 20 from when he started to become a known name Sarah

Koenig, who we know from the really popular show serial. She

was in native, you know, journalism. She had a long

career as a print and radio reporter from the 1990s serial

debuted in 2014 and exploded almost immediately. So again, 15

to 20 years. I mean, we could go on. What about YouTubers? Jordan

matter, who's a photography slash family challenges. He did

decades of photography. You know, since the 1990s his

YouTube channel started in 2010 took roughly three to five years

to pass 10 million subscribers after 20 years in his primary

craft. So it's always a minimum of three more likely 10. It's

crazy how long it takes sometimes if you really want to

be a household name, if we look at Mr. Beast and Mr. Beef, his

real name is Jimmy Donaldson, and he started on YouTube in

2012 he was a teenager, but his first viral hit came around 2017

or 2018 so roughly five ish years before he saw serious

channel growth. Now, if you fast forward 10 years, he reached 100

million subscribers, and in November 2022, he officially

became the most subscribed individual YouTuber, surpassing

PewDiePie, which then it was around 111 million subscribers,

again, years, not months. And in some cases, in many cases,

decades. And so what you need to have to do. This is a love of

the craft I was watching. My next guest needs no

introduction. This is a interview show on Netflix, and

he was interviewing Adam Sandler. Now, Adam Sandler who

started off at the age of 17, and here he talks about his

first time on stage,

but I do remember I was devastatingly bad, and nobody

laughed, and I was five minutes of just silence, and at the very

end, I heard a man say he's wearing a retainer,

and five minutes of silence must have Been

humiliating, but he explains this about the ride home, but

when I drove home that night with my brother, I was

like, Oh, that was that was awesome. He was like, you like

that. I said, That was incredible. You have to write

jokes. I said, yeah, yeah, for

sure, but it wasn't a case where okay from

that point forward, he was awesome because he tells this

story that was equally like double humiliation, because it

was front of his father.

I remember my dad, oh, my God, I did this one show in

Boston, and my dad and brother came to see it, and I ate it so

hard in front of my dad, and I hated that. And the MC came on

after, and I walked. Off into the humiliation of eating it.

And I was halfway out, and he says, Adam, Adam. And I'm like,

Adam, is that me? I turn around, the MC goes, and I was 17. He

says, We're the class clown in school. And I go, yeah. And he

goes, stick with that. And the place goes, oh. And I say, oh

shit, man,

that hurt in front of pop, there's no more period of

vulnerability, yes, than those few moments either you've killed

or you've not killed, but you are just raw.

And Adam had his own style. If you listen to his

actual comedy albums, you'll either love him or you'll hate

him, and that's kind of a good thing. In fact, when he was on

the Letterman Show, letter when would often refer to women like

this, you can never be certain as to what makes a

person tick. But with our first guest, I think it might be

discount medication. Quite frankly, he may not be hooked

up, right, albeit a rather odd man, the talented the odd Adam

Sandler, Adam.

So one of the things that Adam did that made

sense is he lived in New York City, and if you want to get a

job in entertainment, you either need to be in New York City or

in California. Today, maybe Atlanta. But he was in New York

City, he ended up getting a spot on The Cosby Show, which, at the

time, was the show, like the number one show, and that led to

him getting a show on MTV called remote control. So it was just

one thing that led to another thing. And if we fast forward,

because I know people that like, Ugh, I hate that guy. I'm not a

fan of all of his movies. I love the water boy. I love Happy

Gilmore. And if you look at all of his movies, it's insane. The

amount of money that he has earned. Go ahead. How much do

you think all of his movies put together? What do you think he's

earned? You ready? As a lead actor he is his movies have

grossed 3.0 3 billion worldwide with a B, if you count films

where he was part of the lead ensemble. 5.5 5 billion for a

guy who went to acting school liked it on stage being a

comedian, and basically was odd, and waited for his audience to

find him, which leads us to Jerry Seinfeld, who I've talked

about in the past, but I found some some firsthand knowledge on

Jerry, and here's an interview where he talks about how he was

kind of like, when is this thing going to catch on?

My friend Larry Miller used to come by the set all the

time. And I said to him, you know, for the life of me, I

can't figure out why this show isn't really popular. He says,

Oh, don't worry, it will be, you know. And I said, Come on, we've

been here four years, you know. We've made whatever 30 shows, or

whatever it was, and, you know, I mean, it had become like a

working a going concern. And he kept saying to me, it's gonna

catch on. I'm thinking, catch on. You know, you don't suddenly

catch on, you know, after you've been out on TV for four years.

And but sure enough, he was right.

And so I've talked about in the past where

it took Jerry almost 10 years just to get the show. And he

talks about how, and I, in researching this, it was really

Season Four that kind of took off, not season one or two or

three, season four. And Jerry explains why

we were, just as any TV show is constantly struggling to

come up with new ideas. And when you're struggling, bad ideas

start to sound like good ideas, and crazy ideas start to sound

like sane ideas. And that's what happened in season four, is a

lot of crazy ideas started to make sense. And the

one that really got people talking. This is back

when people would go to work all together. We'd all show up at

eight o'clock around the coffee maker or whatever, and he did an

episode. Now, if you have kids in the car, I'm going to keep

this kid safe, but realize there's some un tundra going on

here. And they did a show about loving yourself, because we

should all love ourself. And this was about loving ourselves

a lot, and how long you could go without loving yourself to the

point that that is a great example of remarkable content.

It was something that, when you went to work, you're gonna go,

did you see the show last night? I can't believe they did that on

TV. In fact, they go on to say they ran this by the sensors.

They did it very like right across the table. You know, I'm

the master of my. Domain, all sorts of different ways of

saying it, without saying the one word that rhymes with

pastoration, kind of, you know, because we're talking milk here,

and so that was the thing I just to me. I'm like, Oh, this just

shows how the United States is so hung up on sex that that is

the episode that got people to talk about the show, and that's

where it started to take off. But it wasn't quick, and that

wasn't the only thing, but check out their growth. All right.

Season One, the show was received so poorly, it wasn't

rated at all, as in, it didn't make the charts. Season two,

same. Season Three, they scored a 12. Yeah. Season Four, this is

the one where they started to get noticed. They were up to

13.7 now, with all that hype of everybody going, did you see

what they did on the show with the dang and the boat did game,

right? Well, that got them up to a 13.7 and then now you'll see,

because it's going like one. Basically you number up now

season five, 19.6 so that's a six point jump. So that means

roughly 20% of America is watching you. Then season five,

another big jump, nope, 20.6 and then the next year, season 720,

1.5 season eight, ooh, they actually dropped a little.

Welcome to reality, 20.5 and season nine, their last season,

22.0 so it wasn't like, Oh, if I just get this one thing, I'll

get this giant jump. They went from a 12 to a 13 to a 19. That

was their biggest jump from Season Four to season five, and

Season Four was the one that got everyone talking. But that's not

the only thing that helped Seinfeld, and this is where

cross promotion is important. This is why you want to embrace

your fellow podcasters. And you got to remember that in some

cases you just get lucky. So what NBC did is they moved the

show from Wednesday to Thursday night. And at the time, they

were upset. They liked Wednesday. They didn't want to

be, you know, the little brother of cheers. Now, cheers was one

of the number one shows at the time, and here's where the luck

comes in. They moved them to Thursday. And again, Seinfeld's

rating started to go up, coming on after cheers. And in fact, in

some cases, doing better than cheers. And that's when the

network went, Hey, I think we have a good show here. And then

the luck happened. Ted Danson, the star of cheer, said, This is

it. I'm done doing Cheers. I need to go be Ted for a while.

Not Sam was his character on there, and so NBC had to find

something to fill its spot. They had given Seinfeld the

opportunity, and Seinfeld had taken advantage of that

opportunity and actually grown there. And NBC said, Great.

Starting next year, we're going to put them in the number one

time slot on Thursday. And at the time, they actually called

it must see Thursday. You had all sorts of stuff going on

there. And so there was a little luck in getting popular. Another

thing we can learn from Seinfeld, and this is different

from the other times I've talked about Seinfeld, is they were

consistent. George would was always George. Jerry was Jerry,

Elaine was Elaine, Kramer, was Kramer. And then they brought in

things that were odd but relatable. And for that, I give

you the close talker, right? People that just they invade

your space to talk, or then they brought in weird things like the

bubble boy and the pirate shirt. And also, so it's always this

consistency of these four characters, and then the weird

things that other people would bring in to see how they would

react. So you have Festivus for the rest of us and all that

other thing. But there was a part of their show that was

consistent. And one of those, of course, back then, was the fact

that they were on at the same time. I'm here to tell you right

now, is it time? I think it is time. Hold on. We need one of

these. And now it's time for a power round. I am so mad at the

NFL. The NFL in America is our football league, and I know it's

not really football that soccer, etc, etc, but we're in the

playoffs right now, and it's part of my routine as I record

this right now, I'm watching the Buffalo Bills and the Jackson.

Jacksonville Jaguars, because football is on Sunday. But for

whatever reason, they've decided, and they did this a

couple years ago, that in the playoffs, you know, the most

important games, those now start on Saturday. So I had a couple

friends like, Hey, did you know there's football on yesterday?

And I'm like, yeah. And then the other thing that they're really

making it hard to consume their product. It used to be it was on

one of the free channels, and now it's on paramount. It's on

Amazon Prime, and in some cases, you got to pay to see those. And

they're making it harder to consume their content. It's not

fair, because if you go to a game, have fun with that. Hope

you broke your piggy bank and robbed one and, you know, got a

second mortgage. It's ridiculous, but they are not

consistent in their schedule, and it's really upsetting

people, and we'll see how it goes. But I think the the NFL is

a great example of a company that is losing touch with their

audience, because I know they're building a new stadium in the

city of Buffalo, which is a huge town for football, and the

stadium is going to be so expensive to go to, it is a blue

collar, working Class kind of city, and they've already said

they've interviewed people, and the NFL could care less that

people aren't going to be able to afford the game. And what do

they care? Because it's billionaires who have teams made

up of millionaires. They don't care about the audience. So

yeah, make it easy to consume your stuff and stay consistent.

Finally, back to the show, and really it boils down to knowing

your audience, knowing what they want, and giving it to them,

which it sounds like what Seinfeld was doing.

We kind of assumed that we had an audience that liked

what we did, and we weren't thinking about maybe we should

do things and make sure everybody gets it. And there was

a little core group out there that we were playing to.

And I love this, because so many people are

looking at other people to see what's working for them, even

though they know that may not work for you, but they're

looking at that when maybe the better thing to do is to look at

your audience and find out what they want. I was looking just

right now at my stats, and I remember back in probably 2020,

18, maybe 2020, ish, yeah, probably pandemic. I was getting

close to 3000 downloads an episode, and then whenever the

apple thing happened, and they made some tweaks, and everybody

lost their downloads, I am lucky now if I get 1000 downloads,

maybe 1500 so my numbers got cut in half, and that's when you

have to realize that you have to be thankful for what you have

and quit, quit pining for what you don't. That will drive you

crazy. And then I looked at my numbers from last January, and

kind of did some estimations, and I'm estimated to grow about

28% this year over last year, that I will take that growth all

day long. And one of the things that I believe has led to my

continued growth, I hate to say success, because that sounds

like cocky, but for me, I don't quit. I'm still here every

Monday, listening to what you want, trying to give you what

you need, and to help you keep podcasting. So this episode is

all about, hey, it's not going to be three weeks, it's not

going to be three months, it may not even be three years. So find

something you love talking about, and would talk about for

free, because it's going to be a bit. And when I was listening to

an episode about YouTube, somebody said that Lewis house

from the School of Greatness, who I really wish had picked a

different name, because when you type in school of instead of

finding podcasting, you find greatness in many cases, but the

first two years, he didn't even think about monetizing. He knew

that you don't monetize a podcast, you monetize an

audience. So for the first two years, he just focused on

growing his audience. And that is something that I was talking

on Ask the podcast coach, and it dawned on me that there is

nothing stopping you from growing your audience. And

you're like, wait what? And I'm like, yep, think about it this

way, in the past, if you wanted your product on somebody's shelf

so that your customer could come and buy it. There was someone

that you had to go through. Doesn't matter who it was,

whether look at it, I'm just thinking as a musician, I

remember trying to get a cd into the local independent record

shop, and there was a lot of hoops you had to jump through.

And if you did sell your CD there, you weren't going to make

hardly any money on it, and it was tough. And so if you wanted

a book, you couldn't just walk down to the local bookstore and

go, here, I just did this. And now there is nothing between you

and your audience, nothing. There's nothing stopping you.

And people go, Well, there's a lack of an algorithm. Okay, I

still disagree with that. I still think there's this thing

called word of mouth. The problem is there is horrible,

like, holy cow, was that bad? Now that will spur word of

mouth. And then there's not bad, and then there's good, and then

there's really good, and then there's great, and then there's

remarkable. And so for me, that episode about loving thyself was

remarkable. Everybody had to make remarks about it when they

went to work or wherever. And it's not that your show, this

show, whatever show, it's not that it's horrible. It might be

good. In fact, it might be very good, but it is hard to be

remarkable on a consistent basis. Just realize there is

nothing stopping you. There is nothing like well, if only my

audience could get to my content. There's nothing

stopping them. They just have to tell their friends. You can now,

you if you want, if you got a budget, you can spend money in

apps to let people know you exist. You can buy lawn signs

for about 10 bucks with a big QR code that you could stick at

really popular intersections. You can do you know, I used to

do gorilla stuff. I laugh at it now, but I used to do a weight

loss show, and I had business cards that had my logo on it, my

tagline, and my website URL today, it might have a QR code,

but this was a while back, and I would go into all the books, all

the bookstores, and I'd go to the weight loss sections, and I

would stick my business card in every single book. Now I have if

I would love to try that again today, and put a QR code in

there and use something like switchy, which is my favorite

tool of all time, to make a QR code that's trackable, to see if

anybody does that, but realize there's nothing stopping you

from growing your audience. And we all want the 10,000 download

switch that we could just come in, flip the switch, and, oh,

there's your 10,000 download Well, that doesn't exist, okay?

And it seems like sometimes we go, well, then I'll try social

media. Well, okay, social media is free. It's fairly easy, and

it's been proven to not work very well, but it is better than

nothing. You know, every day you could meet someone, you could

reach out to someone, you could and I heard this, and I thought

it was great create an experience that you can't do for

everyone, but do it for one until you can't. So I do weird

things at the School of podcasting. When you sign up, I

send you a personal video. And what's interesting is some

people don't watch it because they don't believe it's a

personal video. They think it's some sort of AI slob. No, it's

me saying, Hey, thanks for coming and make that experience

for your audience, maybe that can be the remarkable part of

your podcast is when you shower your audience with appreciation.

You let them know how much you value their input. There are all

sorts of different ways to grow your audience, and we keep

apparently, trying the same things, which is social media,

and I've said on this show, start a newsletter now that

again, not a 10,000 download switch, not even a 5000 download

switch, but I just know it works better than in terms of getting

traffic to your website. It works better than social media

in just a second, what's on the other side of all this hard

work?

Welcome to because of my podcast, where we spotlight

the results people are achieving because of their podcast.

One of my favorite people is Hall of Fame

podcaster Lou. Ooh. Mangello, the king of Disney. He does a W,

D, W radio, and he had a Facebook post. He said, what I

get to do and share is never lost on me. And I think that's

one of the greatest things about Lou. Same reason. I think most

musicians like Dave Grohl, Dave Grohl gets to hang out with Paul

McCartney. And the whole time we know that Dave Grohl is crapping

his pants because he's hanging out with Paul McCartney like he

never takes it for granted. And Lou says, And early this week, I

had one of the most memorable, remarkable, truly pinch me days

now realize Lou does W, D, W, radio. It's all about Disney. He

says, from being invited onto the Walt Disney Studios lot to

interview Leslie, it looks like lurks or works about her

upcoming Disney plus documentary, Disneyland

handcrafted to getting a behind the scenes tour of the Walt

Disney Animation Studios. I saw part of that on Facebook. It was

amazing to getting to spend a time chatting with my friend

Kevin felge in his office at Marvel Studios, to visiting Walt

Disney's office and seeing so many people on the lot whose

work I admire and appreciate so much. Hello. John Favreau, Josh

Gad and Josh giormo to ending the night where all began in the

happiest place on earth. This was the day I'll never, ever

forget, and it's all because of you, meaning his audience, I sat

in Disneyland at the Jolly Holiday bakery with a coffee on

my hand, a joyful tear in my eye and my heart experiencing such a

wide, wild range of emotions. I share this here, not because

this is about me or what I was able to do, but to sincerely

express my incredible gratitude to you and for you, whether you

realize it or not, you have had a massive positive impact on me,

and one that I hope has a ripple effect, and that I pay forward

to others by what I'm able to share. He says, I'm sorry I

rambled. I'm feeling all the feels. But to you, Disney and

Walt, thank you. Thank you. Thank you. Lou mongello. That is

an amazing because of my podcast story. Now, if you have one of

those, just go over to probably the easiest thing, go over to

school of podcasting.com/question, and

that's really for the question of the month. But you could

upload your because of my podcast story there, and I'd be

happy to take it and share it here on the show also out in the

show notes at school of podcasting.com/ 1018 I'll put a

link to my original interview with Lou when he had quit his

job as a lawyer to move to Florida to do his podcast. I

found a thread on Reddit. I will put a link in the show notes

where everybody is naming things that have happened, and it's a

lot of common ones, like, I've got to talk to people I have no

business talking to. I've helped family members find each other.

Also, I've got jobs. I've got one guy got to fly a plane

again, which he loved, because he never I guess if you're in

the Air Force, you always wanted one more flight, and he got one.

When it comes to my because of my podcast story. Well, I got

hired to be the head of podcasting at the New Media

Expo. I got a teaching gig at Chancellor University. I built

relationships that led to a job at libson as the head of

podcasting. The podcast also built relationships that led to

my current job as the head of podcasting at podpage. I got a

book deal from Sky horse publishing for profit from your

podcast. I've gotten multiple speaking gigs, and some of those

actually paid money. I've had multiple free dinners when I

visit a city because somebody will hear, I'm coming to

nowhere, Indiana, and they'll be like, Oh, you're going to be in

my backyard. Can I buy you some pizza? I've been credited for

saving a life as someone was going to end their life, but

they credit this show for saving them. That one still blows my

mind. I have built a great network of friends who I

absolutely cherish, and as a marketing arm, it's able me to

have a thriving community of podcasters, and I could go on

and on, but I'll put a link to this if you want to check it

out. It it not only changes those that listen, it gives you

skills that you can use in other places. It For Me, I love the

research. It keeps me kind of sharp. It keeps me in

technology. There are all sorts of fun things you can do when

you start your podcast.

The SOP Singers: The School of podcasting, yeah, yeah, yeah.

There.

Are many things that probably come to your mind

when you think of the United States of America, but one of

them, it's up there. It's got to be in the top 20, is Kentucky

Fried Chicken, better known as KFC. So one more story about how

long it takes to get something right. The 11 herbs and spices

were basically tweaked and tweaked and tweaked for 11

years, and it wasn't until 1952 when good old Colonel Sanders

was 62 years old, is when he started franchising his

restaurant, which he started in a gas station. That's a weird

one. Yeah, a service station, but he was 62 years old. So

number one, no matter what your age, you got plenty of time to

start something. And it might be great because you're young, or

because you're not young, or because of whatever, but you

notice that here again, thanks to our good friend the

microwave, I want it now. I want it to be perfect, and I want it

to, you know, Heat and Eat and that is just not the way most

things work. In fact, one of the things I love about the school

of podcasting is when we get people together, somebody will

come up with an idea, and they're like, Oh, that is good.

Have you ever thought of doing this with it? And somebody else

will go, Oh, that's interesting. I never thought of it that way.

And then somebody else would go, but what if you did this? It's

usually not that first idea that's the best. The other thing

I wanted to point out here is we're talking about time and

downloads. Is So many times we get hyper focused on one thing,

which is often downloads, and we ignore other things. And we just

went into, I use Captivate for the School of podcasting. It's

one of my favorite actually, it is my favorite media host, and I

looked at it, and I am just a dude in a spare bedroom in

Akron, Ohio, and I am heard in 157 countries. That's bananas.

And I never would have thought that, you know growing up, that

someday you will grow up, and people in 157 countries will

listen to you. So there is opportunity here, if you're

willing to do something that you love for a while with no pay,

probably, and there are always that exception? I saw somebody

on Reddit that said I started making money after three months.

Awesome. That is not the norm, and it also depends on where

that person came from, what their background is, things like

that. But realize that you can have a ton of fun with this. And

I'm seeing more and more people that are making money that are a

little older in life than, say, the 22 year old entrepreneur.

But that's also why I offer a 30 day money back guarantee,

because podcasting, well, it's not for everyone. And one last

thing is, this is now the second time that I've said one last

thing, but my good friend Kim new love pointed out that I kind

of hinted there was a question of the month this month, and in

looking at it, it's not because next week, I'm going to ask you

a question, and I'll give you a Place to upload your answer, but

it's not for the question of the month is for a brand new podcast

that I'm starting, and I'm going to share how I did what I did

what you know, who I did it for? Why am I doing it, etc, etc, in

the next episode, which I'll be recording when I get done with

this, because I'm going to pod fest, and I need one in the can,

and so we're going to go way behind the scenes. In fact,

that's one thing I should point out about that David Letterman

show I was talking about. It's a great interview. But here's the

fun thing that I was like, Why do I like this? Well, number

one, I worship David Letterman, He's silly, and I like silly,

but the other thing, if you watch that show, it's an

interview with the person, and David Letterman has insights

that I don't into celebrities, but it's also in this case, It

was behind the scenes of Adam Sandler's tour, and Dave is

brilliant at asking questions that result in stories. So I'll

put a link to all this stuff out there. Thank you so much for

listening. If you see me at pod fest, I'll be walking around in

a pod page t shirt, please. Stop me and say, Hello, I would love

to meet you. I always scratch my head when people go, Oh, I

didn't want to bother you. No, please bother me. I would love

to meet you. So until next week, take care. God bless. Class is

dismissed. If you like the show, please share it with a friend.

If you

like the show, pretty, pretty. Please share it with a

friend right

now. He knew you don't monetize in odd or you

don't. I was so close. When you think of America, think of

Kentucky Fried Chicken, better known, oh boy, that was

horrible. Kentucky Fried Jackson, what is that? Yeah.