Nov. 1, 2021

They See You Before They Hear You Podcast Branding With Mark Des Cotes

They See You Before They Hear You Podcast Branding With Mark Des Cotes

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro:

For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especially when considering how unique each individual business should be in order to stand out among its competitors. If you're looking for ways on how to brand your show like a professional podcaster, keep reading at https://www.schoolofpodcasting.com/799

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author

Question of the Month 

Many podcasters (especially new ones ) are surprised at how long it takes to create an episode. So this month's question is "How long did it take you to go from idea to published (not promotional actions just the planning, recording, editing, and publishing). Be sure to mention your website, your podcast, and a little bit about what to expect. Then let us know how long your finished episode was, how much time it took to publish, and if it was audio, video or both. 

Go to www.schoolofpodcasting.com/question by November 26th

If you want something to help track your time check out Rescue Time, Toggl Track, ATracker Pro, Rize(there are a ton of these)

Again, www.schoolofpodcasting.com/question

Mentioned In This Show

podcastbranding.co (Mark's Company)

Ask the Podcast Coach

Podcast Rodeo Show

Podcast Artwork Preview Tool

Profit From Your Podcast Book

Canva

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

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Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

00:00 - Untitled

02:50 - How Long Does it Take From Idea to Publish?

03:50 - I'm in Florida This Week

04:24 - What is a Brand?

06:57 - Podcast Artwork Specs

07:54 - Logo Vs Artwork

09:29 - Color Palette

11:09 - Should I Put My Face on My Artwork?

13:57 - SPONSOR: Novel Marketing Podcast

15:09 - File Format?

15:57 - Free Compression Tool

16:28 - Why ALT TAGS Are Important

17:28 - Thinking Outside the Box

18:46 - Episodic Artwork

22:05 - Artwork Displaying Weird

24:06 - Fonts

24:35 - Should I Put My Name On the Artwork?

25:47 - Business Cards

26:21 - How Mark Works With Clients

29:51 - Revisions?

31:20 - How Much Does He Charge?

32:24 - What About Fiverr?

33:48 - How I started Working WIth Mark

34:14 - Rebranding Your Show

37:37 - Weird Edits?

39:15 - schoolofpodcasting.com/question

39:40 - Profit From Your Podcast

40:29 - Bloopers

40:46 - promo code sopfree at libsyn.com