Why Your Attitude is More Important Than Your Gear

Today on the School of Podcasting. I brought her on because she knows Instagram. I kept her on because of her attitude. The one and only Caspalino.

I would just, like, really play in the fact that you're gonna fail and learn, and that just means you're winning. You've already won because you're podcasting. Even if nobody listens, even if nobody follows, keep doing it because you're not doing it for that.You're doing it for you, for just the fact that you get to podcast and talk about your favorite thing.

Oh, man. In the immortal words of Austin Powers. Yeah, baby. Yeah. Hit it, ladies.

The School of Podcasting with Dave Jackson.

Podcasting since 2005, I am your award winning hall of fame podcast coach, Dave Jackson. Thanking you so much for tuning in. If you're new to the show, welcome aboard.This is why I help you plan, I help you launch, and I help you grow your podcast. And one of the keys to growth is not your media host, not your microphone, not Riverside, not Squadcast. It's not tools.One of the keys is your attitude. And that's what we're talking about today.Let me remind you that my website is schoolofpodcasting.com use the coupon code listener when you sign up for either a monthly, yearly, or if you want to, quarterly subscription. And yeah, I kind of bumped into Cassian Bellino.And if you like my blooper section, you'll get to hear me completely butcher her name, which is great fun. And the thing I love about Cass is she has like a ton of people on Instagram and she also has a podcast and she also has a YouTube.So we're talking a little bit about tips and it's going to sound like this is an episode about Instagram.And there are definitely some tips on how to grow on Instagram, but it turns out some of the tips on how to grow on Instagram are kind of how to grow, period. You know, the novel idea of finding out what your audience wants and give it to them.But my favorite thing about Cass is the fact that she is not afraid to try anything. And we're going to talk today a little bit about imposter syndrome. What do you do if things don't work? She just has a great attitude.So without further ado, she's from the biblically speaking podcast. You can find her@bibspeak.com links will be in the show notes. Go to schoolofpodcasting.com 1003. Here's my talk with Cass.The one and only Cassian Bellino. Thank you for coming on the show.

Thank you so much for having me. Dave, I'm so glad to finally sit down with you.You're one of the smartest podcasting people I've ever met, so I'm really excited to hopefully share some knowledge towards you, but it's really. The honor's all mine.

Well, thank you very much for that. And since she's doing a show called Biblically speaking, you know, we gotta play the warning, you guessed it. Invisible Sky Buddy alert.Invisible Sky Buddy alert. Beware. And so I had met her. She's coming up on her second year that's coming up next month, and I had a couple things we could talk to her about.Here's the first one.

I think that everybody has their strength. My strength is Instagram. Right now, it's 113,000 followers shout out to everybody that follows me on Instagram.But when it comes to podcasting, I think there's like 2,000, like, avid listeners, just based on my Spotify for Creators Analytics. And I would say I'm averaging three to five hundred downloads per episode. So I think the podcast itself is my baby.But I've really harnessed social media. That's where my zone of geniuses and.

My zone of genius is not Instagram.And I hear that the kids, the youngsters, are abandoning TikTok because they came out with TikTok stores, and now everybody's not really delivering valuable content, but just saying, buy my stuff, which is always great to listen to. And so I asked her, hey, how do you get people from social media to come listen to your podcast?Because first we gotta get them to stop the scroll, and then we gotta get them to click play. How does that work? And here was her tip.

I think Harmozi is like the God of that, but he's the one that kind of pointed out, short form stays in short form and long form stays in long form. Most people don't make that jump from short to long form, but that's where YouTube kind of comes into play, and I feel like that's its own entity.I have monetized on YouTube. I think I. I honestly haven't checked it in forever. So if you go look right now, you tell me how many subscribers I.

Have, that would be 2,400.

That takes consistency and it's a bit more of an art because the algorithm, like, looks at the thumbnail, looks at the title, and then looks at the content itself. For me, Instagram has always been number one.

So here again, we always point out, if you want to be on YouTube, you're really doing two things. You're adding video and you're adding learning the algorithm, because that's really what works over there.Keep in mind there is an algorithm in audio, it's called your audience, and. And you want them to share it with a friend. But it really is about how do I get people to move, how do I get them to jump from one to the other?And often the answer is, well, find somebody who's doing it right and see if that would work for your audience.

I think number one is you look at other podcasts that you saw them on Instagram and it made you go to their podcast. What did they do well for you that grabbed you? For me, I've always looked at Diary of a CEO. I love what they do.They take stills and they add words over it and they create carousels. And then it's like, okay, well, this was a really great point.And I don't know who that person is that Steven Bartlett is interviewing, but I love the topic, so that draws me in. Or you could get way more technical about it and create reels, which I understand people don't like making reels. It's so personal.You suddenly have to become an actor. But I feel like the recipe there is, you know, what was like the really good one liner? Where's the sound bite in that 60 minute episode?And I think that you clip it into 30 seconds.I mean, I use Riverside shout out to them, but I think it always, to me, the marketing was take 30 seconds of a conversation that made sense and then just say, hey, if you want the full clip, it's on my podcast, it's on my YouTube.

We'll talk more about that at the end of the interview.

Now, over time, I've gotten way more focused and I've created basically an intro where it's my face because I've realized my audience likes my face. They don't like clips from the podcast outright. But I need some sort of like, warmth introduction. I've never really gone the trend route.I've tried it because you've got to try everything. I've tried. It didn't work for me entirely and I didn't really like it. It felt ingenuous, like the trending sounds or like whatever it might be.I start with, hey, it's me and I'm going to ask a question that you're already thinking when it comes to the topic, which in this case is faith. So what do you mean evolution Isn't biblical or is it? So that's my hook.And then I kind of explain it and I build credibility of like, well I've had these questions and I don't know, but I should know, right? Cause I'm a Christian and like I've given my life to this. So I went to go get answers. So I talked with a scholar and this is what he said.And that's now my hook. That's my hook style. It works for me and I feel like it. A, it hooks people, B it builds credibility, relativity.And it easily introduces then the 30 second clip into my podcast.

And you'll notice she's not worried about a trying things. I think that's the biggest theme I got from this is Cassian does not like I'm gonna try this and see if it works or not.And the other thing is she's being somewhat vulnerable by saying I should probably know this answer, but I don't. So there are people that have that same question that kind of go, yeah, me too. So that's kind of a hook that like I identify with this person.And then the other thing she started doing was once she found out what was working, she started adding automation.

Once you post it, you have to have automations through many chat set up.And so I just created one automation that if you comment Spotify or YouTube on any of my posts, it's going to send you an automatic DM that basically says hey, you commented here's the link to my Spotify or here's the link to my YouTube. And that immediately drives people to like the homepage for my channel so they can click on any episode.And that helps me, you know, drive content, drive click through rates on YouTube, drive subscriptions, people following me on Spotify.And I think that that's such a like highly high like top of funnel marketing technique to essentially like always funnel back to the original content of giving people sneak peeks.

And so this is where having a page on your website with links to Apple and Spotify and whoever else you want to add. Overcast Pocket Cast everywhere A cast cast.Old Macdonald had a podcast E I E I O but the idea is to have people point them back to your website and then I love the fact that we both agree on the power of this next tool.

I'm trying to get them off platform. Enjoy my email list right now. My email list. That is the correct answer because my TikTok just got hacked and it's gone.Like imagine if that was my livelihood. Guess what it is now. It's a Labubu account.

All right, I'll explain. If you don't have young children, a Labubu is basically the 2025 version of a Furby without the talking and, well, weirdness.

Someone stole my TikTok because I had 12,000 followers.

Okay, we're going to stop there just a second. 12,000 followers went up in smoke. I just want you to think about that. 12,000.

And now they're selling the Boo Boos.

Well, there you go.

So, yeah, imagine if that was my livelihood. So obviously I didn't really have security set up for Tik Tok. It was like, hard to set up. Plus I didn't care. I have every.All the security set up for everything else. So it's much more heartbreaking if I were to lose Instagram or if Instagram was banned in America. Like, right? Getting to the.The email list is essentially, I blast them every Tuesday. And it's like, hey, new episode, here's all my affiliate links. Here's a link to donate, here's a link to subscribe.And kind of like, that's the catch all.

And that is the catch all. Because you own that email list. If Spotify kicks out your show because, I don't know, you played a song in it, they don't want any music.Your intro and outro music. Yeah. But if you're like, oh, and here's my favorite song from the artist down the street. Yeah, they're going to probably kick you out for that.You control it. You control your email list, you control your website. All those things are things you want to own. And I say that in honor of my friend Todd Cochran.Get your domain name. So you control those types of things. Because 12,000. 12,000 TikTokers went up in smoke. But Cas kept moving forward. She kept trying new things.

The comments itself, you know, tagging that tech keyword also drives engagement, which Instagram loves. So that was the formula that worked for me, that helped me grow 30,000 followers in like two months.And that was like, over time, through coaches and classes and like taking these courses, I was able to kind of see what works with social media. But it's always changing. I mean, I would say, like a link in bio really does help. I would say automations through manychat absolutely helps.I pay for Canva, even though it's so expensive. Like, there are certain necessary evils that you have to spend money on.But I think when you kind of harness your exact formula and your exact, like, content journey, the ecosystem makes More sense. And you're not just like guessing on virality. I don't even think I've even cracked virality.There's just like a couple topics that I talk about that people love more so than others and it just, it has become less of. I hope people like me and more into this is helpful information that I'm making easily accessible to other people.

I love that attitude because in theory, if you're delivering value, then people should like you. And as she started to figure out what was working and what wasn't, she started using technology to help her.Because yes, she had all these coaches and they gave her information, but in the end she was kind of a one woman army.

Like I looked up a viral video, I added all of the comments to ChatGPT and I was like ChatGPT, pick out the top 10 comments. Most frequent words that people are commenting.And then I put that into many chat and I said if anybody comments any of these words and it's like holy Bible, Jesus church, then send them this auto dm. And the DM is and like of course some people hate it because it's a dm. They're like this stupid bot. This is like you're fishing for money.But the DM is like, hey, thanks for the engagement. It looks like you're like, thanks for commenting on my post. So like again, you've initiated this contact. Thanks for commenting.I just wanted to let you know that I have more resources that you guys can benefit from. Do you want them?They're completely free and that pushes people to my Lead Magnet, which is a free guide that basically says here are 10 verses that you probably are misunderstanding and then how you should understand them per scholar input.

So here again the lead Magnet quickly solves a single problem.

And so when they download that tool they have to give me their email and then it enrolls them in like a three part upsell through go high level. And now that I have their email, I can enroll them in the email list.It also pushes them to my website because you can be like here's some free resources or just go to my website. So you hit kind of two like back to back and then people go to my website and, and sure, social.

Sites are fun and it's great to have a ton of subscribers. But the beautiful thing about your website.

My website has guides that you can buy. It has merch you can buy, you can donate or like subscribe to donate $1 a month.And so I have many ways to kind of pull people either to the Podcast or to donation or the website or back to. Yeah, like the lead magnet.So there's so many different ways that I want to interact with people, but I would say, like, emails, I would say is the most valuable thing because then I can like recycle an email one day to be like, all right, big push with new merch. All right, big push with new guide. Or like, big push with an event. Instagram is great. It's definitely like the biggest pool.But some people are just there for convenience because literally everything on Instagram is free. There's no pressure at all.

And one of the things I wanted to know because as she's doing a faith based show that's probably, if not the biggest genre, it is definitely a big genre. And it's hard to stand out because everybody's using the same source material, which is the Bible.So how do you go about standing out in a faith based show?

Yeah, I feel like we overthink niches and ICPs, like, ideal customer profiles. Like, what is the niche? You like, you're solving a problem for yourself first. I never started this podcast for it to be a company that serves people.I literally started this because I couldn't find these resources anywhere else. And like, the idea was, I don't understand a faith that I have gone to church my entire life for. Like, who is John? I should know that answer.I'm literally baptized. I've gone to church my entire life. What is going on? And when I asked the pastor, like, can you explain this? She's like, just go to seminary.And I was like, I hate school. Like, I'm, I'm not going to go to seminary. I work in tech, you know, and so I was. It was just like 2018.I lived abroad and I was just like, I just wish there was one podcast for me. A podcast with a smart scholar and a funny person to make it entertaining. That's it. And then five years later, still couldn't find it.And I was like, okay, I'll do it. The, like, the refreshing part of my content is like, I'm willing to admit that I'm an idiot in some areas.And I, I will, I will pay that price of looking like an idiot in exchange for knowing I love the.

Ability to be vulnerable like that. But I know so many podcasts that started because, hey, I like this topic, but nobody's talking about it the way I want to talk about it.And then they start it and then something like this happens.

The surprising part was like, when we went viral or when I went viral 75 days in. People, like, flooded my inbox. And they were like, I've been a Christian my whole life, and I didn't know this. I was like, okay.

So there were other people that thought like, her. And to me, it's a lot like the three bear story where it's this, that, and then the third one's just right.

We have the devotional emotional podcasts. Those are too touchy feely. And that's just like a Bible study. Like, oh, how did this boy. Like, how does this Bible study make you feel?Like, how does this verse make you feel? Like, it doesn't matter. I don't know. It doesn't matter how I feel. What do I need to know? Like, what is going on?And then, like, Bible study fellowship. I think it's BSF. Way too academic. The. The YouTube videos, way too academic. I have more questions exiting that.And so this was like the medium of, like, it's one hour, one topic, very surface level questions that you and I both have. I do no research going into these, so nobody listening. And I'm like, oh, yeah, remember that article?Like, no, the listener doesn't know about the article I'm referencing. We're gonna start base level.

And so she mentioned something went viral. Well, what was it?

I was talking to Dr. James Sedlasek, and he was like, oh, yeah, the fur. Like, he was talking about Torah and Old Testament interchangeably. And like, when I tell you I knew nothing. Like, nothing.Especially at this point, I think this was like, episode five. He was like, torah, Old Testament. I'm like, whoa, whoa, whoa. Like, is the Torah and the Old. Like, I'm confused right now.And he was like, the first five books of the Old Testament is the Torah, same books? And I was like, same books. And he was like, yeah, I'm like, we're reading. Like, I've already read the Torah, like, in my head.And I just had genuine shock. Like, I was like, what? And like, I think because it was Jewish content that always performs really well. Anything in Torah always performs well.It's just a very passionate community. And then I think genuine. Like, I just looked so stupid. That was so obvious, apparently. And that was. The comments. The comments were.I'd never known this, and I've been a Christian my whole life, and you're an idiot. I knew this the second I came out of the womb. Like, how could you have not known this?And so I think it was like a perfect mixture of, like, people were willing to engage and call me an idiot. The Jewish community was so excited to kind of be talked about and then it was very authentic.And so that's kind of, I feel like that guided me cutting clips, moving forward because I did all my own cutting and I would watch the entire episode and I started framing my clips with like the question I ask his aunt, the scholar's answer, and then kind of like my reaction. And I feel like that was always a perfect clip from the podcast.Like I, I was, I've never been a teacher, so I feel like people feel a little bit held hostage when they see a clip on Instagram. And it's like, you're stupid little idiot because you didn't know this, but I'm the only, the smartest person in the world that can teach you.Listen to me. It's like, I don't like that person either, you know? And so I'd rather be like, did you guys. Because I didn't know this. But like, here's the answer.

And that's one of the reasons why many people never start a podcast is they're worried about people judging them and calling them stupid and things like that. So what does she say to people that then leave comments like that?

Thank you so much for your content. You're clearly smarter than me. If you're so smart, come on my show. Because that's the point here. If you are so smart, I want your knowledge.So please come on my show and correct me, because I will admit that I know less than you. This is not like I'm not trying to be smarter than anybody here. I humble myself in this. That's the point.

And that's why Cas gets a big thumbs up in my book. I love a good dialogue. Let's hear both sides of the story. Don't tell me what to think.Just give me both sides of the story and then let me figure it out. And that's what happened on one of her episodes.

I don't know which side of the fence I fell on, but I wanted both on the show. And in one of them I was like, oh, yeah, I actually think I resonate more with that. And like, that's the point.Like, I hope that other people listen and they're like, oh, yeah, I don't agree with that. Oh, I never knew that. Oh, actually, now that you taught me that, I do agree with it.And I think that it's very close minded to be like, it makes sense that you protect your faith. It makes sense that you're like, I wholeheartedly disagree with that. Or like, hey, that's becoming heretic.That's where we hold each other accountable. But as far as, like, to me, once I started getting hate comments, I'm like, I made it, you know, like, what you're getting.That's when I was so excited.

Yeah. I often say you're not a real podcaster until you get your first one star review in Apple Podcast.And again, when somebody leaves you a criticism, just, you know, shake it off. To quote the immortal Taylor Swift, I.

Think, like, the creators really, like, Achilles heel is when you do something because you genuinely trying to help people, like, grow their podcasts. And I'm trying to help people grow in their faith.And then people say, you are the exact opposite of that and you're hurting people and you're misleading them and you're pulling people away from Christ. Like, those are the super hurtful comments where you're like, but I've spent so much time and energy and money trying to help you.And just because you don't agree, like, this is like the worst thing you could say to me.

Okay, so how do you get past that person?

Well, I mean, typically that person's going to DM or they're just going to be hurtful, and I'm just like, I'm so sorry, like, that you disagree. Like, I just, I'm just nice to them and they usually stop responding and then they unfollow me.

There you go. I always say there's a name for that person, not your target audience. That's what you call them.And the other thing that often stops podcasters is our good friend imposter syndrome.

Instagram is amazing. I think we should all come back to Instagram because there's just better tools.TikTok is cool, but it's like a totally different thing with Instagram. I would set up automations with ManyChat just to drive people either to the link in bio to your website.

Yeah, I do have to interrupt because my friend Jeff right now is screaming at his car stereo or whatever he's listening. And then so I'm just gonna say Stampede Social, if you've never heard of it, it is a manychat competitor. And so, Jeff, I'm sorry, are you.

Interrupting me to sponsor someone?

I'm interrupt. Jeff's a good friend of mine. He's always like, hey, man, when people mention manychat, can you please throw in Stampede Social?

And I'm like, sorry, Jeff, this is my episode.

So there we go. So, Jeff and yeah, I'm having a little fun here. I'll put a link in the show notes where you can listen to the episode where I interviewed Jeff.So, Jeff, there you go. You don't owe me anything. Just, I knew you were screaming at your car when you were listening to this.

So I would say, in general, when it comes to Instagram, you have to post and fail a lot.

I know I'm jumping in a lot today, but literally that applies to everything you have to do it fail, learn, and try again.

And you have to understand. Kind of like I'm scared to start a podcast because what if I fail?This was an exact thought because I feel like this because it's a Christian podcast. This is a movement in my heart from the Lord. And I'm like, you got the wrong girl. Like, I am not a good Christian.Like, I'm not a good representation. I'm not a holy pious girl. I'm a partier. And I'm like the worst of the worst.And I'm going to misrepresent the faith and I'm going to mess it up and I'm going to fail, and that'll be humiliating. I'll be like the loser Christian girl that I like. I had so many things in my head.

That's some pretty major imposter syndrome going on there.

And my friend was like, cass, if no one listens, no one knows you failed. Okay?

And I was like, oh, I love that point. And as you do this, take notes of what works and what doesn't.And I love the fact that Cas is a bit of a mad scientist and just loves to try stuff, post.

A lot, do all of the trends and see which one sticks. Like, you're going to fail and it's not going to get any views and it's not going to get any likes.But that means nobody saw it, you know, that means it's okay. I. I did a lot of cringy things. You looking back, it's always cringe looking back.But I had to figure out what worked because you do all of the things.You do duets, you respond to comments, you do reactions, you do talking heads, you do trending sound, and then you keep doing which of the ones worked the best. Just do more of that and then keep exploring and then keep seeing, oh, this person who does what I want to do.I'm just going to copy their content, but I'm going to make it my own.

I love the fact that she says, but I made it my own. Because you can't do exactly what Podcaster A is doing.Because Podcaster A has Podcaster A's audience and what works for their audience may not work for your audience. So you have to make it your own.

And so I would just say, like, you have to post a lot and be really, really bad and then just do more of whatever was kind of better.

Exactly. Figure out what works and do more of that.

Repost the things that go viral. Especially now with the trial reels feature, you can post something, say it's a trial and it will only share it to non followers.And so the last week of every month, I go back into like meta business suite or like Instagram analytics and I look at what got the most views and I just go back to cap cut, redownload that edit, and then I post it as a trial reel. And so it goes mega viral for people that have never seen my content and that like funnels people to follow me.

And if you're like, dave, I'm not on Instagram. This doesn't make any sense. The concept does.So I know on PodPage you can take your best episodes and feature them on the front page, which makes so much sense because you know it's resonating with your audience. You can go into your media host and see how many downloads it had, et cetera, et cetera.So why not put your best stuff first, figure out what works and put that in front of your audience so they want more of that. And I know that she mentioned a bazillion different things you can do on Instagram, so I asked her, well, what kind of posts work for her?

I only have two types of Instagram posts. One is the real, where it's like me introducing a topic, clip of the podcast. That's it.And the most viral ones for that are when I'm saying, here's a Christian paleontologist talking about Noah's flood. People love that the Christian overlap. And I love that. It's like my favorite topic too.But the other thing that I feel like recently has like, it's the one thing that gets like 50,000 views every single time, carousels every Friday to recap the episode that launches, I'm like, Hey, 10 things I didn't know that I do know now, or 10 things that were never taught to me in church, or five things about the flood that made my jaw drop.And then I just put the transcript into ChatGPT, tell it to make a bunch of hot takes from the transcript, and then I create a canva carousel out of it. I post that on Fridays and that always goes it always performs really, really well.

And so when it comes to learning things, you can pay with one of two things, and that's either your time or your money. So after a while, Cas was like, Hey, I think I'll use some of this money stuff I have and buy some coaches and move along a bit faster than I was.

They built my Go High Level, they built out my vsl, they built out all my courses. Like it was this amazing team, but it was like a thousand dollars a month for three months minimum.And so they taught me so much, and they taught me what I didn't want to do. So like, I needed to go through that. And then with that, they had people in that community that had like over a million followers.And so I had access to weekly calls with those people. And I remember one time I had like a weekly call with this guy and he told me about Stan's store. He told me about manychat.He told me about reposting content. He was like, I post Something that gets 10 million views, I repost it again and it gets 11 million views. He's like, no shame.And so that's where I learned all these. I was like, this was worth $3,000, like, just like what you taught me in this one call. And so it was super, super valuable.And then at the end of that, I was like, I need to stop spending money.

And if you're hearing her talk about Go High Level, and I've heard about this, if you've never heard about it, it's an all in one system. And later I will tell you about Systeme, which is a tool that I'm pretty sure I'm going to move to because it does everything except your laundry.And so here again, Cas started to experiment with different tools and different ideas.

Well, I probably had like 500 people join the community. And I tried doing calls, I tried doing like, because you're in the community, you're going to have a one on one with a scholar.Like, imagine like I'm talking to a scholar. What if you wanted to talk to the scholar? Join our call once a month. But no one showed up.And it was like humiliating to like talk to the same person, same one person that would show up, shout out to Dan. And then it was like humiliating for my scholars. So I just stopped that because I want to respect their time, right?And then I built courses that was like how to like courses for the early Christian. And I took all of my podcast episodes and repurposed them into Bible studies.Like the ones about the Gospels, the one about John, the one about creation. It was like, okay. For the more advanced Christian, it was like, the course is about sanctification gap and revelation.And it was like, spooky stories for, like, the conspiracy theorists. It's like the one about angels and demons and, like, aliens.Like, it really was just like a summary on the podcast in case you didn't want to listen to an hour. The courses were. Here's the topic. Simplified, dumbed down, and shortened.

Hmm.

Like, and I've spoken to a lot of content creators. They're like, I sell a $3,000 a month course. What you have access to is my community.We talk once a week, and then I send you a PDF course, and it's how to grow your social media. But I do that over, like, 12 weeks, and people pay me $3,000 a month. And I'm like, I'm not gonna sell salvation.Like, I don't know how I would package my content specifically in that way. Because, again, I'm not a pastor. That would be like, yeah, let's meet one on one. You know, it's just gonna be two idiots in a zoom call.But it also, like, I think I can offer a lot of validation.

You solved a problem again. You said, well, somebody who wants to know this topic, but they don't want to spend an hour learning it, that's solving a problem.And so she was using school for community. I'm a big fan of Heartbeat. I'll be talking about another system I found out. But when courses kind of worked, but kind of well, then she tried guides.

And ebooks, and the guides were kind of the free guide that you can get is like, the taste of what it was like. The first one was like, the 10 verses clarified by a scholar. So it's like Jeremiah 29:11, what we think it means, what it actually means.And then the other ones were like, Christian comebacks to atheist arguments. And it was like, The Earth is 8 billion years old. Well, here's the Christian evidence by this scholar that argues that it's 6,000 years old.So you can buy that for $10, and it's a PDF to, like, help you in apologetic conversations with people that are like, the Bible's so unbelievable. How do we know we can believe it? It's like, oh, you have a guide. Like, whip out your guide from biblically speaking.

There you go. So I love the fact that Cass is experimenting. She's trying new things. She is constantly listening to her audience.She's ignoring the trolls And I think the reason she is still going and starting to see success is because of her attitude. And I loved this when I asked her about, what would you say to new podcasters?

Yeah, get ready to learn a lot, but kind of go into what that mentality of, like, you're doing this to learn, not to really succeed. Like, the success is because you're learning it.Like, every time you fail and something doesn't work, like, that's a win because you're learning something you did not know yesterday. And, like, the point of this is to play.Like, whether you're talking about, like, the gossip with your girlfriends or like, the catechism of the Roman Catholic Church, like, at the end of the day, like, this is us talking about things that interest us. We get to meet people. You get to go on different shows. I think, like, going on other people's shows. That's a huge win when it comes to podcasting.And, like, there's tools for that. But I would just, like, really play in the fact that you're going to fail and learn.And that just means you're like, you've already won because you're podcasting even if nobody listens, even if nobody follows. Like, keep doing it because you're not doing it for that. You're doing it for you.For, like, just the fact that you get to podcast and talk about your favorite thing.

Standing ovation. That's one of the best answers ever. Holy cow. Well, that's why you're not burned out also.

No, I am burned out. No, I'm not sleeping.

Excellent. All right, well, you can find everything she has over@bibspeak.com. thank you so much for coming on the show, Cass.

I appreciate it, Dave. Thank you.

Oh, I've got lots of thoughts on her thoughts. Also, she mentioned Go High Level. Their starter price is $97 a month with their kind of big shot smarty pants version at $300 a month.And I've got a tool that can do a lot of what Go High Level does for next to nothing right after this. I love the fact that Cas is like, yeah, I'm not the expert. That's why I brought one in. But here's the thing.After she does this show enough, she might be seen as the expert. I always point people to Joanna Penn. She does the Creative Pen podcast, and when she started, she didn't know a thing about independent publishing.And now she's seen as one of the experts. So I love that. I love the vulnerability.I love the fact that you know, when you jump into one of the hot topics, whether that's religion, politics, there are others. Pronouns tend to trigger people that you're going to have people coming at you. And she's kind of like, hey, thanks so much for the comment.And then, you know, they just quit following you. Now, in some cases, you will have trolls that want to just continue to push your buttons. And so here's a comment from Marc Marin on that.I will clean it up because it's not work safe.

I've decided that if you have a troll that is a repeat customer, they're in love with you and they're just dying for you to get mad at them because that's how they experience love. A lot of them are just, it's deep down, it's just a frustrated love and they just want daddy to yell at them.They want to make daddy mad so they know daddy cares. Trolls.

Maybe not quite the way I would word it, but I definitely agree with that sentiment, especially when it comes to trolls. I had a person that used to just every week, if I had a typo, this person lost their mind and they said they would never listen to the show again.And then they followed me to YouTube and I was like, I'm so. I missed you. So it was great. Don't feed the trolls, though. I will say that. Do not feed the trolls.But I wanted to talk about the technology she's using.Number one, she did hire a va and the easiest way to train a VA is to get either software like Trella or Loom and make videos and show people exactly what you're doing. Then you can use a tool like 1Password that makes it easy to share your password without actually sharing your password.But she mentioned Go High Level and she mentioned how she learned about these tools in kind of a mastermind group. And that's where I learned about the one I'm going to talk about, which is System. And I have a link to this out in the show. Notes.System is special with an E at the end of that. But the reason I bring this up is Go High Level. Their cheap plan is like 90 something dollars a month.The System plan has an actual free version and then the one when you start paying is $17. And this is kind of an all in one tool where it does email, it does courses, it does a community if you want it.Now the thing about an all in one is like I love Heartbeat for a community. I think it does a great job. And the community on System is kind of basic. It doesn't do all the notifications and things like that, but it does do.If you want to do, like, lead magnets, it does that. It does email marketing, it does a booking calendar. If you want to sell physical products, you can do that.If you want to do, you know, pipelines and lead generations and all that kind of stuff, I have found it.And what I like about that tool is because their free system is free and you can sell stuff and they don't take any percentage, which I still scratch my head on. But if you're thinking of doing something, this is a great place to start because it doesn't cost you any kind of monthly fee or for that.And when the person that told me about it, they're like, yeah, it's kind of a much cheaper version of Go High Level. Now, I've looked into that. Go High Level gives you much more detailed stats and some other things.But it's also, you know, $300, where the most expensive version of system is $97, which is their cheap version.So if you're a person that's looking to start making money with your podcast, because I always say sell your own stuff, this might be a tool you start with.Because, yeah, it doesn't have all the fancy schmancy bells and whistles, but for just starting out, it actually does have a pretty easy kind of interface. And I actually just got certified in it.I went through a bunch of courses and they're like, hey, you can become certified if you answer all these questions right? And I did. And so I haven't even started using yet. And I am now certified in system.So that is something I wanted to throw in here that, yeah, she has some really great tools. And again, we'll link to manychat, and yes, Jeff, we will link to Stampede Social here. If this is something you're looking to do.Now, if you're like me and you want to learn how to use Instagram, well, obviously you could go to bibspeak.com and talk to Cass about this. She'd be happy to, you know, farm herself out as a consultant on that because she's. I mean, that's her superpower.If you're looking for more of a course type thing, I am familiar with a guy named Brock Johnson, which, number one, is Brock. Not the best name ever. That is so soap opera. Brock. What do you mean, Brock? I love that name. He's actually the son of Chalene Johnson.If you're familiar with Shaleen, she's an online entrepreneur. So he's a chip off the old block. And they have a thing called Insta Club Hub and I'll have a link to that in the show notes.If you're looking to go deeper into kind of a more courses structured kind of thing, I. It's something I know that I need to be doing. But when I asked my audience this is why not everything person A does works for person B.When I did a survey of my audience, yes, I have some people on Instagram, but a lot of my audience is on LinkedIn. So I, I personally am on Twitter and Facebook.Although recently when I actually started not just looking at my friends on Twitter and looking at the other content on Twitter, it is pretty disgusting. Like, take your breath away kind of like, wait, what? But I'm still gonna be over there. I'm on Facebook. Cause well, I have gray hair and.But if I was going to add another platform because really, I always recommend pick the one you like because if you have to force yourself to post, that's not going to work.But if I were to add one more, it would be Instagram because I've heard multiple gurus saying TikTok is on the decline, Facebook won't go away and Instagram seems to be on the rise.

Yeah, yeah, yeah.

Next week we will have Question of the Month because I had my trip to Charlotte that I am actually right now flying back from, and so I don't have time to do the question of the month. That takes a lot of time to assemble your questions and stuff. Thank you to everyone who filled it in.And don't forget, if you need to plan, launch, grow, or if you want to monetize your podcast, come visit me over@schoolofpodcasting.com that's where you get the courses, you get the coaching and the amazing community. And if you're worried about it, you got a 30 day, not 14, not 7. 30 days to check it out.And if on day 29 you're like, nah, I don't think this is for me, well, then I will give you your money back. I'm Dave Jackson. I help podcasters. It's what I do. Until next week. Take care. God bless. Class is dismissed.

The end.

Go tell all your friends. Don't be fooled by cheap imitations. The one and only Cajun Bellino. Thank you for coming on the show.

Cassian. What happened, Cassian?

What did I say?

Cajun?

You stuck that in my head.

I literally said, what's the worst way to say my name? And you said it.

The blooper reel is going to be long on this show. Yes, we go. The one and only.

What was the website again?

Yeah, bibspeak.com. i got that part. I'm learning as we go. Wow, it's getting hot in here. Because I'm embarrassed.

Hey, this is Doug from King's X, and if you like what you hear, go tell someone.