Podcasting Observations Newsletter

School of Podcasting Episodes

Jan. 4, 2026

How to Start a Podcasting in 2026

If you want a podcast launch checklist I have one available here . This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but d...

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Dec. 28, 2025

What's Your Favorite Podcast (AND WHY) 2025 Edition

What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned: Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved. 1. Nudg...

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Dec. 21, 2025

Who is Peeing in the Podcast Pool?

Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered: 1. A Chris...

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Dec. 14, 2025

Podcasting Build Relationships Which Leads to Opportunities

Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought ...

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Dec. 7, 2025

How to Handle Listener Feedback (Even the Awkward Bits)

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where...

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Nov. 30, 2025

12 Things I Wish I Knew Before Starting My Podcast

In this episode, I circle back to a classic question: What do you wish you’d known when you started your podcast that you know now? This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while...

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Nov. 23, 2025

12 Signs Your Podcast Is Actually Working

In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether tha...

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Nov. 16, 2025

Over Delivering Value: The Secret Sauce for Podcast Success

Hey, it's Dave Jackson from the School of Podcasting ! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Tho...

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Nov. 9, 2025

Small Audience, Big Results: Making Sponsor Deals Work for Any Podcas…

Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net ) to discuss how you don’t need a massive audienc...

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Nov. 2, 2025

You Can Be an Influencer Without Being the Best: Lessons from Ace Fre…

Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made h...

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Oct. 26, 2025

Counting Episodes: Just How Many Do We Listen To?

We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the ans...

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Oct. 19, 2025

Is Live Podcasting Worth it? The Pros and Cons of Live podcasting

I'm diving deep into the pros and cons of doing a live podcast, inspired by a question from Ralph over at askralph.com . If you’ve ever considered going live with your show—whether with video or audio—you’ll want to hear my h...

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Oct. 12, 2025

From Idea to Launch: How Long Does It Really Take to Start a Podcast?

Welcome back! In this episode, I tackle this month’s big question: "How long did it take you to bring your podcast from an idea in your head to execution—and how long to find your audience?" I share stories from guest contrib...

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Oct. 5, 2025

Podcasting Best Practices or Myths? Let's Find Out!

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following....

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Sept. 28, 2025

Why Your Attitude is More Important Than Your Gear

Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasti...

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Sept. 21, 2025

Don't Leave a Mess For Your Family - The Fate of Your Podcast After Y…

The past year we've lost some great people in the podcasting family. Neil Guilarte and Todd Cochrane both died suddenly with no warning. If you're not prepared, you leave your family in a lurch adding to the stress of your pa...

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Sept. 14, 2025

How Direct Conversations Boost Podcast Popularity

Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what ...

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Sept. 8, 2025

Raising a Glass to Todd Cochran: Podcasting Pioneer

I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures...

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Sept. 7, 2025

How Do I Grow My Podcast Audience?

Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content...

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Aug. 31, 2025

Hiring Help for Your Podcast: Worth It or Just Burning Cash?

Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our ...

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Aug. 24, 2025

Stop Wasting Your Listeners' Time - and other lessons from Podcast Mo…

Coming back from Podcast Movement, I've got a story that really drives home the point that nothing beats face-to-face networking. I mean, sure, we can all hop on Zoom and pretend we're connecting, but when you're actually sha...

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Aug. 17, 2025

Dead Air, Depression, and Dispatch Dave: Inside Sirius Satellite Radio

I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast ) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop...

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Aug. 10, 2025

Why Your Media Kit is Probably Trash: Lessons from Justin Moore

Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet . Seriously, if you’re trying to get sponsors for your podcast, this is the book you need —like, yesterday. He dives into...

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Aug. 3, 2025

No More 'Um's: Your Guide to Speaking Like a Pro!

Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, padd...

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