Podcasting Observations Newsletter

School of Podcasting Episodes

Dec. 21, 2020

A $4000 Podcast Auditor Ambush

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to...

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Dec. 14, 2020

Removing Randomness Results in 8K Downloads Per Episode

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey ...

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Dec. 7, 2020

Podcast Editing as a Business

Today we talk with Mark and Steve from the Podcast Editor Academy . While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If ...

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Nov. 30, 2020

Is Your Podcast Future Proof?

Is Your Podcast Future Proof? I was asked by one of my editing clients to go back and edit some of their episodes and remove discussions that were about specific events at a specific time. In listening to their episodes there...

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Nov. 23, 2020

You Can't Buy An Audience If Your Podcast Sucks

Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow up questions, and the best place to buy gear. Table of Contents 01:22 Your ...

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Nov. 16, 2020

Because of My Podcast, I Got to Work For Marvel

The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holiday soon (very important if you wanted a podcast ready to go in January 20201...

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Nov. 9, 2020

Podcasting is Closer to Cable Television Than Radio

I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, y...

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Nov. 2, 2020

The Zoom Podtrak P8 Vs Rodecaster Pro

Your Podcast is A Steam Train I often say that when you start out, your show is rolling slow. As it keeps moving, it gets faster and faster. It just takes time, consistency (of schedule, and value). Kim Krajci of Toastmasters...

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Oct. 26, 2020

11 Steps I Took To Create a "WOW" Interview

Last week , I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come on the show. After the episode was published I get email after email. I s...

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Oct. 19, 2020

How to Tell Better Stories with Matthew Dicks

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytellin...

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Oct. 12, 2020

What Podcasters Can Learn From Eddie Van Halen

This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was released, and whose band provided the soundtrack to my adolescent years this hit m...

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Oct. 5, 2020

Profit From Your Podcast: Tales From the Book Tour

School of Podcasting Win Best Technology Podcast People's Choice Podcast Award I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts)....

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Sept. 28, 2020

Six Strategies To Make Your Podcast Interesting

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things ...

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Sept. 21, 2020

How Podcasting Boosts Elizabeth Benton's  Seven Figure Business -741

Elizabeth Benton is known as a health and nutrition guru, but to me, she is more of a "mindset guru." She is someone who has dug herself out of being $130,000 in debt, and has lost (and kept off )150 lbs. My audience from the...

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Sept. 14, 2020

How Charley Valher Changed His Podcast from a Money Taker to a Money …

Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized after a year that the show just wasn't producing the results he needed. Today ...

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Sept. 7, 2020

Super Serve Your Niche - Lessons from Tyler Perry

As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the TV show Black AF on Netflix as there is always a hidden history lesson. (...

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Aug. 31, 2020

How To Measure Your Podcast Audience Engagement

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting?...

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Aug. 24, 2020

The Zoom Podtrack P4 Portable Podcast Recorder

The Zoom Podtrack P4 is coming out next month (from what I hear) and this appears to be a game-changer for those podcasting on a budget. Here are some of the features of the Zoom Podtrack P4: Zoom Podtrack P4 Podcast Recorder...

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Aug. 17, 2020

Charging Your Guest an "Appearance Fee" on Your Podcast

HOUSEKEEPING: My book, Profit Grom Your Podcast UPDATE. If you're asked to confirm your sale, please say yes. Podcasts are continuing to get more and more popular with millions of listeners worldwide. In some (few from what I...

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Aug. 10, 2020

7 Patreon Alternatives For Podcasters

Patreon is having what appears to be some serious legal issues created by a loophole in their terms of services. Today I talk about seven different options each with their own strength. Patreon Subscribestar Supercast Memberf...

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Aug. 3, 2020

Avoid Flushing Your Audience Goodbye

There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast fe...

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July 27, 2020

Your Favorite Episode of Your Podcast (and why)

Today we revisit the topic of Impostor Syndrome (something we talked about in episode 627), as you won't believe who has impostor syndrome (the whole, "Why would anyone listen to me???). We also share what your favorite episo...

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July 20, 2020

Don't Quit On a Bad Day - How Glenn and Jamie Thrive After 2500 Episo…

Glenn "The Geek" Hebert and Jamie Jennings have been doing a ninety-minute daily show Horses in the Morning since 2010. If you listened to the show 24 hours a day it would take you 150 days to listen to all the episodes. That...

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July 13, 2020

Podcasting Best Practices

I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses...

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