Podcasting Observations Newsletter

School of Podcasting Episodes

Oct. 10, 2022

20 Resources To Help You Find Podcast Guests

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help...

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Oct. 3, 2022

Is It Time To Sell Your Podcast?

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now hi...

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Sept. 26, 2022

Do Podcast Trailers Work in Growing Your Podcast?

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" I also talk with Sunny Gault from ...

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Sept. 19, 2022

Why is Joe Rogan So Popular?

I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/ Things We Learned/Noti...

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Sept. 12, 2022

Your Podcast Doesn't Need to Be Perfect - It Needs to Be Good

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtai...

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Sept. 5, 2022

Advertising Your Show On Podcast Apps

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner...

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Aug. 29, 2022

What is the Podlation Cycle? with Toby Goodman

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. ...

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Aug. 22, 2022

Because of My Podcast I Got to Go to Kenya

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Becau...

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Aug. 15, 2022

Podcast Decisions: The Balance Between Passion and Logic

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable. In looking at why someone would pressure something tha...

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Aug. 8, 2022

I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark D…

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode 752 . That was back when they had just launched the Podcast E...

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Aug. 1, 2022

Bored Podcasters Have Bored Audiences 101 Episode Templates to Fi…

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big ...

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July 25, 2022

Interesting AND Unique Doc G Mixes Hospice and Finance

Today I interview Jordan "Doc G" Grumet t who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show . he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor...

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July 18, 2022

Helping You Avoid Podcasting Mistakes

Today I look at some things using my experience and share them with you so you can avoid those pitfalls. Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with mo...

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July 11, 2022

What Podcasters Can Learn From the Movie Industry

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show. I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up ...

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July 4, 2022

Rodecaster Pro II: 11 Things I Like About it and 6 Things I Don't

The Rodecaster Pro II is the new device from Rode. Today I compare it to the Rodecaster Pro I along with some other devices. This device is $700 and (IMHO) not for someone who is just doing some casual interviews via zoom. Fe...

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June 26, 2022

Podcasts So Good Your Audience Can't Unhear Them w/Tamsen Webster

I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible , I couldn't put it down (and it's now available on Audible). It helps you understand your audience an...

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June 20, 2022

Why Should I Care About Your Show?

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast. Fo...

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June 13, 2022

Should I List My Podcast on All The Directories?

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of strategy? SPONSOR: Focusrite: The Vocaster Series Made For Podcasters AutoGain ...

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June 6, 2022

Focusing on the Big Picture When Your Audience is Right in Front of …

Today I am back from Podfest with some insights to share, tips on meeting your audience, and thoughts on the interfaces from Focusrite. Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with...

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May 30, 2022

How a Travel Podcast Survived Covid with Mark Bologna

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans. And then a pand...

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May 23, 2022

It's Not the Format - It's the Connection with Vincent Pugliese

I've known Vincent a few years and we always bump into each other at podcast events. Scott Johnson had mentioned his episode " Doing It Wrong Right From The Start ." So I looked into it, and I loved that Incent was having su...

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May 16, 2022

Danny Peña: Keep it Fun and Master Your Craft

Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827. Danny is an award-winning, 2015 Podcaster Hal...

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May 9, 2022

9 Tips to Make Your Podcast Binge Worthy

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard...

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May 2, 2022

Opportunities Wait on the Other Side of Your Fears

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what...

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