School of Podcasting Episodes

Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about Grow your downloads 15 minutes a day (episode 812). In June of last year I ...

I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible and even though I'm only 29% of the way through the book I am "Santa Clause is coming tonight" excited about reading the rest of...

A trailer has many pros from a creative standpoint. IT forces you to identify WHO you are talking to and what can you say to get them to listen to your podcast. For me, a trailer is 30,60, 90 seconds. When you mark your episo...

You are going through the file of the interview you did a week ago and you notice: 1. The audio of the audience sounds horrible. 2. The guest is boring. Today I showcase some tools that can help you save the audio, but only y...

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take. Kevin started his first podcast Philly Who? Then quit his day job. So how did he t...

Are you one of those people who has thought about doing a solo episode where you open the microphone and talk directly to your audience, but can't overcome how uncomfortable you feel trying it? This show is for you. We also t...

I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your downloads instead of asking people for feedback on your show. Today I share a ...

In the microwave society that we live in, most of us are not accustomed to slowing down. As a podcaster, we may associate silence with "Dead Air" which is a phrase from the radio. However, today I'm going to show you that the...

Today I'm trying something new and coming to you on a WEDNESDAY to introduce you to my friend Evo Terra . Evo has been podcasting since 2004 (not a typo) and has been involved in many aspects of podcasting ever since. Evo was...

As the first episode of 2022, I often do an episode for beginners, such as episode 756 14 Steps to Start a Successful Podcast in 2021 One of the most dangerous things you can do in podcasting is comparing your show to others....

Since episode 388 2013 , I've been asking my audio what is your ONE FAVORITE podcast (and yes, I know it's hard to pick just one) but more importantly WHY is it your favorite? Steve Stewart loves the Stacking Benjamins Show I...

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all. YES THERE ARE LESSONS TO BE LEARNED Do you know why all Hallmark Movies are ...

I was talking to someone who said how "Flexible" Anchor/fm was (owned by Spotify). When I hear stuff like this I often wonder "WHAT IS YOUR SOURCE?" I did a video a while ago when there were some serious issues with Anchor th...

Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters could benefit from. Ready To Start Your Podcast? You may think nobody woul...

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour. I asked my audience how long it took them from idea to p...

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves. Glenn Hebert runs the Horse Radio Network . When he started his podcast he had 12...

If you are looking to speed up your podcast production, then this episode is for you. I have compiled 20 tips that will help you take the stress out of producing a quality audio file in a timely manner. From planning to editi...

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly. If...

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even ...

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help...

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see wha...

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience. Sponsor: Novel M...

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier). Sponsor...

Today is a "Question of the Month" episode where we share something we recommended and WHY. We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ). Sponsor: Novel...